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Our Global Team:
We are a team of more than 72,000 highly dedicated employees across more than 70 countries passionately pushing the boundaries of what’s possible in healthcare to help improve people’s lives around the world. As a leader in the industry, we aspire to create better outcomes and experiences for patients no matter where they live or what health issues they are facing. Our portfolio, spanning from in-vitro and in-vivo diagnostics to image-guided therapy and innovative cancer care, is crucial for clinical decision-making and treatment pathways.
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The main objective of the Market Development Manager, Assays is to effectively develop and implement marketing strategies for Lab Solution assay and execute them in the field. Evolve strategies over time using their market knowledge and feedback from account managers and our customers. The Market Development Manager, Assays is accountable for hitting annual revenue and profit targets. The Market Development Manager, Assays reports to the Director of Sales (dotting line to head of Marketing) and are ultimately a part of the NAM Sales and Marketing team. This is a remote role.
Responsibilities:
- Working within an assigned territory to achieve RCO growth target including add assays.
- Interacting & selling to all levels of customers in the specified target account (Laboratory Management, Biochemists, Laboratory Technologists, Medical Directors, etc.)
- Preparing and delivering Assay product and solution technical presentations to hospital technical committee
- In partnership with Inside Sales and SBA ensure accurate recording and maintenance of customer database and contract information through maintenance of CRM system
- Interacting with Account Managers to create & update account plans for key opportunities as well as regional sales and funnel forecasts.
- Collaborating with the entire Technical Applications, Account Managers and Inside Sales to sell our overall assay portfolio and add assays
- Have input into creating annual planning of revenue and profit targets for the Management Target Agreement (MTA) cycle and then forecasting against the targets throughout the fiscal year
- Launching new assays by leading a cross functional team (TAO, Sales, Service) to complete the SOP checklist and track against KPIs.
- Develop Key Opinion Leaders (KLOs) to lead the content creation for testimonials and case studies based on proven outcomes.
- The key subject matter expert for their portfolio
- Liaison with their US (marketing & Med Sci) and Business Line counterparts to ensure a standardized approach to the business where possible
- Maintain market knowledge and monitor industry developments by following market changes via market research, sales calls and analysis of competitive information.
- Participates in customer VIPs, Regional Meetings, and Trade Shows (customer interactions, presentations and instrument demonstrations)
Required Knowledge/Skills, Education, and Experience:
- Bachelor’s Degree or similar degree relevant to Siemens business of medical technology
- Extensive experience (> 5 yrs) and knowledge of the medical Diagnostics industry
- Demonstrate a thorough understanding of business and strategic marketing
- Detail-oriented, self-starter with strong organizational skills. This team player must be flexible, enthusiastic and possess an energetic personality. The ability to balance a process-driven approach while generating innovative ideas is imperative
- Effective written and verbal communication skills, interpersonal skills, presentation skills and negotiating skills
- Strong background in a customer focused environment.
- Effective time management and problem-solving skills since the job requirements encompass interaction with a large number of internal and external customers
- Highly competent in computer applications
- Fluency in English (oral and written)
- Travel approximately 40%
Preferred Knowledge/Skills, Education, and Experience:
- Marketing experience in the diagnostics industry is a definite asset
- Bilingualism English / French language: The successful candidate for this position must be bilingual. Fluency in French and English (verbal and written) is required to perform the duties and responsibilities of the position for the following reason(s):
- The role requires interacting with English-speaking customers and suppliers across Canada and/or internationally;
- The role requires regular interactions with Siemens colleagues based outside of Quebec, nationally and internationally;
- The role requires using software or technology that is available only in English;
At Siemens Healthineers, we value those who dedicate their energy and passion to a greater cause. Our people make us unique as an employer in the med-tech industry. What unites and motivates our global team is the inspiration of our common purpose: To innovate for healthcare, building on our remarkable legacy of pioneering ideas that translate into even better healthcare products and services. We recognize that taking ownership of our work allows both us and the company to grow. We offer you a flexible and dynamic environment and the space to move beyond your comfort zone to grow both personally and professionally.
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As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.
