Lead and deliver reputation campaigns to enhance brand perception, managing budgets and media relations, while optimizing campaign performance across markets.
Working at Transurban is different; it’s a place where you can see the benefits of your work play out in real life, every day. We create city-sized solutions—building and operating safer, smarter, and more sustainable roads—to solve pressing transport challenges that are slowing cities down. About the role You’ll be passionate and experienced in leading high-impact reputation campaign delivery to support reputational, social licence, and brand ambitions using audience-led and channel data and insights.You’ll be an expert in blending earned and paid media and social media tactics that creatively, innovatively and smartly influence community, customer, stakeholder perceptions linked to business priorities.This role manages P&A and negotiates media-buy and paid plans with major Australian news outlets.Reporting to the Head of Reputation, Brand and Campaigns you’ll join an innovative team, who shape and execute the overarching campaign direction that builds trust, strengthens corporate reputation, and supports Transurban’s social licence across all markets. As our Manager - Reputation Campaigns, you’ll contribute to lasting and positive changes that shape the future of our cities and communities. It’s meaningful, challenging and exciting work. Day-to-day, you will:
- Develop and implement Transurban’s reputation campaign strategy across all markets
- Lead end‑to‑end creation, testing and delivery of campaigns across owned, paid and earned channels
- Ensure all campaigns align with corporate brand and tone of voice
- Manage the P&A budget and negotiate media-buy and paid plans with major Australian news outlets
- Manage supplier relationships, ensuring quality, budget efficiency, and value for money
- Optimise campaign performance and resources across markets to eliminate duplication and wastage
- Partner with internal teams to develop effective messaging and coordinate campaign resourcing
- Measure, analyse, and report campaign impact using insights and data to drive continuous improvement
- Extensive experience (15+ years) in marketing and/or communications campaign strategy and execution within complex corporate environments, with a strong consumer and B2B focus
- Exceptional communication skills, including advanced written, editorial, and verbal capabilities with strong attention to detail
- Highly organised and self‑motivated, with advanced time‑management skills and a proven ability to work under pressure, meet deadlines, and manage multiple priorities
- Collaborative team player with strong influencing skills, the ability to motivate others, and a flexible, proactive approach to change
- Strong technical capability, including proficiency with Microsoft products and demonstrated ability to develop content across multiple channels—especially video
- Results‑driven mindset with a commitment to continuous improvement, excellent customer service, and enthusiasm for learning new concepts and skills.
- A range of flexible working and leave options, including the option to purchase an additional six weeks of leave each year
- 16 weeks paid parental leave (regardless of gender or carer status), with no waiting period, with Superannuation paid during unpaid leave as well
- Learning and development opportunities to support your career interests
- Health and wellbeing support—access to Headspace and our EAP program, wellness facilities, and more
- Share offers and insurance benefits
- Social activities, community give-back programs and paid volunteer days
Ready to help us keep cities moving? Apply today.
Job Type:
PermanentClosing Date:
26-Feb-2026 0:00Please note: The closing date reflects the time zone of the Primary Location for this job posting.
Primary Location:
Melbourne CBD & Inner Suburbs Melbourne VICTop Skills
Microsoft Products
Transurban Melbourne, Victoria, AUS Office
Tower 5, 727 Collins Street, Melbourne, Victoria, Australia, 3008
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