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The GitLab DevSecOps platform empowers 100,000+ organizations to deliver software faster and more efficiently. We are one of the world’s largest all-remote companies with 2,000+ team members and values that foster a culture where people embrace the belief that everyone can contribute. Learn more about Life at GitLab.
Role Overview
Join GitLab's dynamic Regional Marketing team where you'll craft integrated campaigns that showcase GitLab's value to government agencies and public sector organizations through in-person and digital experiences. We're seeking an experienced marketing leader to develop and execute field marketing strategies across the AMER Public Sector landscape. The ideal candidate will have a deep understanding of the distinct challenges facing government agencies in their digital transformation journeys. This position offers the opportunity to make a significant impact on GitLab's presence in the public sector market while working with a collaborative, cross-functional team in a fast-paced environment.
What You’ll Do
- Act as a senior leader to build and co-drive the overall strategy for the US Public Sector business with the PMM PubSec lead.
- Drive collaboration amongst the team members within the marketing organization who support the US Public Sector business in alignment to overall strategy.
- Continually experiment, test and iterate programs to define best practice and evolve the program as the business grows.
- Analyze and report on the impact and performance of regional marketing to a range of audiences, from local leadership to the executive level and tailor the insights accordingly including sharing key marketing insights quarterly with GitLab’s Federal Customer Advisory Board.
- Co-lead the in-person Federal Customer Advisory Board twice a year meetings, including customer engagement and content preparation.
- Achieve high and consistent pipeline goals and ROI from Marketing programs in PubSec, through operational rigor, measurement, and budget and financial management.
- Be a leader in working cross-functionally to drive the execution of demand generation and field marketing plans, aligning with other areas of marketing.
- Help be the voice of the customer, bringing critical insights from events and customer engagements to marketing teams across the business
- Work with GitLab solution matter experts and sales leadership to help identify the best speakers for regional engagements
What You’ll Bring
- 7+ years progressive experience working with US Public Sector sales team, distributors, and channel partners.
- Knowledge of state and local, Civilian, DoD, and Intelligence Community agencies and ability to translate this into a cohesive marketing plan for the Public Sector.
- Team management and development skills, including career development and coaching; experience managing people.
- Data-driven, using data to measure results and inform decision making and strategy development.
- Experience managing marketing budgets and allocating resources across tactics.
- Orientation to managing program details.
- Experience delivering on both third-party and owned events.
- Ability to travel if needed and comply with the company’s travel policy. Travel up to 50%.
- Able to coordinate program details across many teams and iterate and deliver in a fast-moving startup environment.
- Excellent communication and writing skills, and the ability to distill down complex ideas in a variety of mediums (written content, presentations, and verbal communication).).
- Proficient in Salesforce, Marketo, Tableau, Asana, Allocadia, GitLab, and Google Workspace.
- High EQ and an excellent relationship builder, with the ability to secure resources and get buy-in from stakeholders.
- You share our values and work according to those values.
How GitLab will support you
- Benefits to support your health, finances, and well-being
- All remote, asynchronous work environment
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental leave
- Home office support
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
California/Colorado/Hawaii/New Jersey/New York/Washington/DC/Illinois/Minnesota pay range
$106,400—$228,000 USD
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.
GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.
