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Are you a data-driven demand generation marketer with a passion for storytelling and audience engagement? We are seeking an Integrated Marketing Lead for SMB and ENTR in APAC who excels in audience segmentation, strategic planning, and driving scalable outcomes. In this role, you will design and manage the inbound customer journeys for SMB and ENTR prospects across APAC, generating pipeline and ensuring impactful engagement at every funnel stage. Collaborating closely with global and regional teams - including Brand, Content, Product Marketing, Events, Partners, and Lifecycle - you'll execute demand generation campaigns that deliver measurable ROI. Reporting to the Senior Director of Marketing, APAC, you'll also work in partnership with the APAC Sales Director and US-based SMB marketing counterparts.
How you will make a difference
- Ideate, design, and execute the SMB inbound marketing customer journey across all channels
- Lead the campaign strategy and planning inclusive of high reach channels and performance focused digital channels
- Optimise audience-specific messaging and positioning with Product Marketing teams to create engagement at each stage of the funnel for net new leads.
- Optimise end-to-end customer journey by partnering with content and creative teams to optimise existing content and ideate/build new content to keep leads engaged
- Partner with diverse teams across the org to ensure campaigns and objectives are synchronised, ensuring alignment with the APAC Sales Director SMB/ENTR.
- Define and build measurement plan with Marketing Ops ensuring understanding of success drivers and growth levers by country, audience, channel and tactic
- Gather and analyse campaign performance, including reporting learnings of key findings and best practices
- Understand industry landscape, tech capabilities and competitive approach to recommend content, creative assets, CTAs, landing page experience to increase and scale new customers
- Develop and establish success criteria to help inform resource planning, campaign flighting and overall prioritisation across multiple stakeholders.
Who you are
- 10+ years of experience in combination of channel, performance, lifecycle, demand gen, revenue, and integrated campaign marketing
- 6+ years working in B2B marketing capacity
- Proven expertise building end-to-end customer journeys and relevant campaigns to drive leads through the funnel
- Analytics experience with ability to manage complex data sets for site analytics and attribution models. Tableau, Google Analytics and Salesforce preferred.
- Experience managing a multimillion dollar media spend budget
- Foundational knowledge of performance marketing success metrics and ability to report OKRs and KPIs to executive leadership teams
- Ability to self-serve in a limited resource environment and comfortable copywriting, ideating general design, and landing page buildout
- Excellent organisational, time management and collaborative skills with ability to project manage across multiple teams with confidence and expertise
- Comfortable in a fast paced, agile and high growth environment with ability to navigate gray areas by developing new processes and streamline workflows
- Confident in advocating and educating cross-functional stakeholders on the nuances of the midmarket and enterprise buying centers and setting expectations for how we approach this audience.
The pay range for this role is listed below. Sales roles are also eligible for variable compensation. This role is also eligible for competitive benefits and perquisites, subject to company policy and applicable law.
Base Pay Range in Local Currency:
$140,000 - $210,000 AUD
Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
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