Loyalty Marketing Lead

Discover your next career adventure with Dans

With over 260 stores and 6500+ team members we’re on a mission to share our passion for good wine and great times. We welcome people in. That includes you. If you’re someone with a passion for drinks and a thirst for knowledge, there’s always something ahead for you here.

• Be uniquely you, come as you are!
• Lead end to end projects and contribute to the ‘My Dan’s’ loyalty strategy
• Melbourne location, hybrid role.

As the “My Dan Murphy’s” Loyalty Marketing Lead, you will be responsible for managing the end-to-end execution of loyalty in our customer trade plan calendar and loyalty program operations. 

This role acts as a day-to-day champion of the “My Dan’s” loyalty program, for the Loyalty team managed by the Senior Loyalty Manager, driving commercial and engaging activities to grow and retain the member base. 

The Loyalty Marketing Lead works horizontally across the business to ensure consistent program execution and provides key support to the broader marketing team.

Sound good? Read on.
Here is a taster of what you can expect in this role:

• Reporting to the Senior Loyalty Manager, you will work with them to input into and translate the overarching loyalty strategy into a clear, compelling customer value proposition (CVP) and a quarterly trade plan calendar.
• Own and lead the end-to-end project management and execution of the loyalty trade plan calendar.This includes coordinating all commercial and engaging activities across channels such as in-store/point-of-sale, email/lifecycle marketing, and digital media.
• Lead the end-to-end creative & operational execution of new growth initiatives, from planning to
• post-campaign review, ensuring a seamless and valuable experience for members.
• Develop creative briefs and communications for all internal stakeholders and channel agencies to ensure clarity and consistency of the My Dan’s message.
• Oversee and govern the execution of offers capability, partnering closely with Customer Engagement and Product teams on strategy & planning to develop a pipeline of Loyalty Offers & rewards.
• Lead Program Endorsement Strategy by partnering with Operations and Store Leadership to ensure the My Dan's loyalty program is a proactive commercial priority, deeply embedded in operational strategy, and fully endorsed across the organisation.
• Lead strategic performance analysis by directing loyalty KPI measurement, conducting deep post-campaign reviews, and circulating key insights across the business to inform future strategy.
• Manage external vendors and agency relationships to ensure all projects are delivered to a high standard.
• Act as the programme champion and subject matter expert for the loyalty programme, embedding it across the business to build awareness and drive consistency in execution.
• Coordinate a regular operating rhythm with cross-functional teams to ensure the successful delivery of actions and resolve any misalignments in planned activity.
   

Now let’s talk about you: 

• Minimum of 5 years of relevant experience in a loyalty marketing or general marketing role, ideally within a retail or direct-to-consumer environment.
• Proven experience in end-to-end project management and execution.
• Foundational understanding of digital technologies and how they can be used to create customer experiences.
• Experience in managing day-to-day operational tasks and coordinating with multiple stakeholders.
• A highly organised and detail-oriented approach with strong problem-solving skills.
• Demonstrated capability in using and analysing customer data and applying its use in campaign measurement.

The benefits are good too! 

• We offer flexible working in every sense
• An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
• Monthly meeting-free days 
• Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.  

We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close-enough on the requirements, reach out, we’d love to hear from you.

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup