Ninja Van Logo

Ninja Van

Leads Generation Manager

Reposted 8 Days Ago
Be an Early Applicant
Remote or Hybrid
7 Locations
Mid level
Remote or Hybrid
7 Locations
Mid level
The Leads Generation Manager oversees lead generation strategies, collaborates with sales and marketing teams, and manages the lead funnel in Salesforce to track KPIs and improve conversion rates.
The summary above was generated by AI
About the Unit:

Marketing Unit creates a strong online presence and differentiate NV's services in a competitive market. The Unit develops a clear brand message that emphasizes the company's unique value proposition, whether it's reliability, speed, or eco-friendly practices. This message is reflected across all marketing materials and customer interactions.They use digital tools to nurture leads and build trust with potential customers. This might involve email marketing campaigns with personalized offers, engaging social media content that sparks conversation, or even online customer reviews and testimonials.

About the Job:

The Leads Generation Manager (LGM) works closely with the Head Marketing and is responsible for leading the Leads Generations Specialist and agency to achieve the identified KPIs through different sources not limited to inbound. He/she will be consulted upon to assess channel-specific gaps and needs, make constructive and thoughtful recommendations and see through the execution of the lead generation strategies.

The position also collaborates closely with the Sales, Marketing, and Trade Marketing Team  to formulate and execute a strategy to help the sales team achieve their acquisition targets. Furthermore, the LGM will work closely with the Regional Sales Support Team in improvement of lead generation strategies that will help the Sales Team in achieving their KPIs. 

Main Duties

  • Develop and maintain a comprehensive lead generation strategy that is aligned with Ninja Van’s overall goals
  • Identify strategic opportunities based on market data, sales feedback, and competitor activity
  • Tailor strategies per industry vertical and Ninja Van offering
  • Work closely with sales unit heads to define target segments and key USPs for first-touch messaging
  • Monitor and manage lead funnel stages (lead, prospect, opportunity) in Salesforce
  • Ensure timely processing of leads by respective Ninja Van sales units in Salesforce
  • Define and implement lead qualification criteria and scoring systems
  • Review source effectiveness and enforce agreed SLAs between lead gen and sales
  • Attend regular check-ins with the marketing head and sales channel leads to align lead gen efforts
  • Identify and resolve program gaps or challenges with proposed solutions
  • Collaborate with marketing to increase inbound sign-ups through co-developed campaigns
  • Work with marketing to build acquisition and nurturing email campaigns for new and existing Ninja Van prospects
  • Identify inefficiencies in lead generation processes, tools, or scripts
  • Pilot new solutions (e.g., automation, AI tools, WhatsApp outreach)
  • Streamline lead qualification and handover workflows within Ninja Van and Salesforce
  • Analyze industry demand using sales insights and research
  • Assist sales units in identifying high-potential segments for both existing and new Ninja Van products
  • Segment leads based on relevance, volume, industry, and shipping behavior in Salesforce
  • Collaborate with Trade Marketing to provide lead process guidance and segment recommendations
  • Generate lead lists using directories, scraping tools, digital ads, and referrals
  • Write scripts, email templates, and cadences tailored to Ninja Van’s service offerings
  • Execute outbound and follow-up campaigns using Salesforce and existing marketing tools (Mailchimp, Linkedin, etc.)
  • A/B test content and optimize outreach
  • Collaborate with Marketing team in planning and executing campaigns that are lead generating
  • Ensure all lead data is complete, validated, and properly tagged in Salesforce
  • Conduct training on hygiene and data entry standards for Salesforce
  • Perform regular audits in Salesforce for both lead generation and sales team
  • Prepare and analyze Ninja Van sales pipeline reports and dashboards in Salesforce
  • Track KPIs like qualification rate, and conversion metrics using Salesforce
  • Generate insights to inform strategic adjustments

Top Skills

LinkedIn
Mailchimp
Salesforce

Similar Jobs

4 Hours Ago
Remote
Canada
Senior level
Senior level
Artificial Intelligence • Cloud • Consumer Web • Productivity • Software • App development • Data Privacy
The role involves leading the End User Computing team, managing collaboration tools and platforms, ensuring user experience, and driving technology strategy.
Top Skills: DropboxGamGoogle ApisGoogle WorkspaceIntuneJAMFmacOSOktaPythonSlackWindowsZoom
5 Hours Ago
In-Office or Remote
7 Locations
Senior level
Senior level
Blockchain • eCommerce • Fintech • Payments • Software • Financial Services • Cryptocurrency
Lead the Continuous Integration team by overseeing CI processes, infrastructure, and tools to enhance software delivery and security for the Block organization.
Top Skills: AWSBuildkiteDatadogEvent-Driven ArchitectureGoJavaKafkaKotlinLinuxmacOSPython
5 Hours Ago
Remote or Hybrid
6 Locations
Senior level
Senior level
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
The Senior Software Engineer will develop detection capabilities for Windows endpoints, focusing on research and implementation of security solutions against cyber threats. Collaborates with teams to enhance detection logic and supports customer issues if needed.
Top Skills: C++LinuxmacOSPythonWindows

What you need to know about the Melbourne Tech Scene

Home to 650 biotech companies, 10 major research institutes and nine universities, Melbourne is among one of the top cities for biotech. In fact, some of the greatest medical advancements were conceptualized and developed here, including Symex Lab's "lab-on-a-chip" solution that monitors hormones to predict ovulation for conception, and Denteric's vaccine for periodontal gum disease. Yet, the thousands of people working in the city's healthtech sector are just getting started, to say nothing of the tech advancements across all other sectors.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account