WHO YOU’LL WORK WITH
Brand Marketing at Nike serves as the captain in driving our Sport-led offense across the Pacific territory. We are dreamers and disruptors—consumer obsessed and focused on creating impact for the Brand in the cities, communities, and moments where athletes* play.
Reporting to the Senior Manager, Integrated Media, this role will have you collaborating with Pacific Marketing peers (Brand Creative, Consumer Brand Management, Consumer Direct Marketing, Brand Planning, Catalyst Brand Management, Narrative & Communications, Sports Marketing) and cross-
functional teams (Marketplace, Merchandising, Finance, Procurement, Legal) as well as media and creative agencies.
WHO WE ARE LOOKING FOR
Nike Pacific is seeking a dynamic media professional join the Brand Marketing team. The successful candidate will be a focused self-starter, ready to take direction, feedback and initiative on given tasks. They will have a passion for media and their finger on the pulse when it comes to consumer trends and emerging channels and experience working with traditional and digital media channels, including biddable media.
Specific requirements include:
Bachelor’s degree in Marketing, Business, Media, Communications or related field.
5–7+ years’ experience in media, advertising or digital marketing.
Experience in planning and buying within Performance/Biddable Channels
Proven leadership and collaboration skills across diverse teams.
Strong analytical and project management skills.
Excellent communication and presentation abilities.
Understanding of data-driven planning and consumer insights.
Knowledge of sport and culturally relevant industries.
Drive to innovate and advance measurement for consumer journey insights.
WHAT YOU’LL WORK ON
In this role, you’ll develop and drive Nike’s media strategy across Australia and New Zealand, coordinating campaigns to inspire athletes* and generate demand for Nike products and innovation.
You will oversee strategy, planning and execution across all media channels - Digital (SEM, Paid Social, Online Media, Affiliates), TV, Print and Out of Home. A strong understanding of data-driven media, measurement frameworks and competitive analysis is essential. Collaboration with brand marketing and functional partners will ensure impactful, integrated campaigns.
Key responsibilities will include:
Lead strategy, planning and development of omni-channel media campaigns for seasonal priorities and key brand moments.
Ideate disruptive media executions to drive engagement and demand, both in campaigns and always-on strategies.
Plan and execute full-funnel media campaigns, working closely with internal teams and media agencies to develop and execute integrated strategies across APLA.
Prepare forecasts, benchmark and manage day-to-day agency relationships.
Attend key marketing meetings to understand priorities and ensure functional alignment.
Partner with Digital Marketing and Brand Creative to deliver effective campaigns and set KPIs for initiatives.
Measure business impact, report on KPIs and provide recommendations for improvement.
Experiment with new media strategies and maintain a pulse on campaign performance.
Manage local brand and performance media budget and forecasting.
Stay current on industry trends, best practices and privacy evolutions.
Monitor weekly campaign performance and share insights with leadership.
