Key Account Manager - COBRA

At COBRA PUMA Golf, we’re not interested in ordinary. We’re built for competitors, creators, and innovators, on the course and in the market. If you’re a commercially sharp sales professional who also thrives on building brands, this is your chance to own a major portfolio, lead strategic partners, and influence how COBRA PUMA Golf shows up across Australia.
This is where performance meets personality. And where your love of sport becomes your career advantage.

ABOUT THE OPPORTUNITY

Where commercial leadership meets brand impact.

This hybrid role spans Key Account Management, sales leadership, brand marketing, and category influence. You’ll be the driving force behind COBRA PUMA Golf’s commercial outcomes across our most strategic partners, Drummond Golf, GolfBox, On Course Golf and more. All the while also shaping marketing execution that grows our brand’s presence and demand in the market.

This is a role for someone who wants to own big outcomes, not just manage tasks.

KEY ACCOUNT MANAGEMENT

Lead the partnerships that define our success.

You’ll be the primary strategic partner for our largest wholesale accounts, building relationships that drive long‑term, profitable growth. Your work will set the tone for how our brand performs at retail and how our products reach golfers across the country.

You will:

• Build and execute robust joint business plans with key retail partners.

• Deliver targeted sell‑in while negotiating strong sell‑through KPIs.

• Champion your accounts internally to align the business around their needs.

• Lead seasonal conversations: business reviews, range presentations, sell‑in meetings.

• Balance brand ambition with customer requirements to achieve shared results.

SALES STRATEGY & EXECUTION

Turn insight, planning, and rigor into commercial wins.

You will own the operational heartbeat of sales delivery, forecasting, order books, trading, and performance management. You will anticipate opportunities, identify risk early, and deliver the commercial precision needed to hit targets consistently.

You will:

• Manage the full Go‑To‑Market process across strategic accounts.

• Oversee forecasting, order placement, and in‑season trading.

• Track performance across margin, sales, and conversion metrics.

• Analyse competitor activity, retail trends, and consumer demand shifts.

• Drive alignment between account strategies and brand objectives.

MARKETING & BRAND ACTIVATION

Bring the brand to life everywhere golfers see us.

This role extends beyond sales, you will be a key driver of Golf category marketing. You’ll lead retail marketing, brand campaigns, social activations, creative asset development, PR support, and consumer touchpoints across the category.

You will:

• Lead all brand and commercial marketing activity for COBRA PUMA Golf.

• Develop campaigns from concept to measurement across retail, digital, events, and content.

• Manage agencies, briefs, creative production, and post‑campaign analysis.

• Oversee trade marketing, in‑store POP, promotional activity, and asset distribution.

• Execute brand‑aligned marketing while meeting commercial objectives.

• Manage category marketing budgets, invoicing, tracking, and campaign resourcing.

LEADERSHIP & CULTURE

Represent the values and energy that make COBRA PUMA Golf exceptional.

You’ll play a key role in shaping our culture, inside the business, with partners, and across the market. We’re collaborative, high‑performing, and passionate about sport. You’ll help build that environment every day.

You will:

• Model PUMA values in your behaviour and decision‑making.

• Foster teamwork, innovation, accountability, and performance.

• Influence cross‑functional alignment across Sales, GTM, Marketing, and Operations.