Implementation & Activation Associate Director

Explore your future with Mindshare, part of WPP Media. If this role isn’t 100% aligned, apply anyway and we’ll add you to a specific Talent Pool so we can collaborate on future available positions.

This isn't a traditional media role; it's your chance to steer the cultural conversation for the most iconic sports brand on the planet.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

The Role

Location: Melbourne

We have found a great balance of embracing flexible working whilst also maintaining in-office collaboration with most teams meeting in the office 3 days per week.

• Lead for an Icon: You'll be the driving force behind media recommendations for Nike, crafting inspiring, market-leading responses that are underpinned by real cultural insight.
• Deliver Media Firsts: Push the boundaries of what’s possible, with a huge focus on developing stand-out strategies in OOH, Social, and unforgettable experiential activations.
• Be the Key Connection: Act as the pivotal contact for Nike’s Media and Brand leads, building influential relationships and becoming their trusted advisor.
• Mentor a High-Performance Team: Lead and empower a talented team of Managers and Executives, guiding their development and ensuring flawless delivery across all campaigns.
• Connect Brand to Performance: Take a holistic view of the media landscape, working hand-in-glove with our Performance team to ensure brand moments and commercial outcomes are perfectly synchronised.

Ideal Skills and Experience

A creative, culture-obsessed, and influential leader who wants to move beyond the conventional and create truly iconic media moments. We’re also looking for;

• A Cultural Connoisseur: You are genuinely passionate about the Nike brand, live and breathe culture, and have an intuitive understanding of how Gen Z consumes media.
• An Ideas-Led Creative: Your mind is focused on creative storytelling and big ideas, not just traditional implementation. You constantly chase innovation and emerging trends.
• An Influential Storyteller: You have exceptional communication skills, strong media partner relationships, and the ability to craft and sell in a compelling, influential vision.
• An Experiential Expert: You have proven strength and creative flair in planning campaigns that come to life through OOH, social media, and buzz-worthy real-world activations.
• A Collaborative Leader: You thrive on leading a team, motivating them to achieve their best work while fostering a positive and productive environment.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

What We Offer 

At Mindshare ANZ, we offer a competitive salary package, with 20 days holiday increasing with service to a maximum of 25 days, with the option to purchase extra leave of up to 4 weeks per year. We also offer a flexible working environment, paid parental leave, flexible public holidays, birthday leave and early finishes during the summer months. These are just some of the great perks you can utilise.

Based in Melbourne Southbank, our office has 180 degree views Melbourne Skyline and is a great space to hang out with colleagues and friends!

We have a culture of learning where we invest in your career growth and development through a range of learning and development opportunities. We offer a supportive and inclusive workplace culture that values diversity and collaboration and we provide mental wellness support via our Employee Assistance Program.

Our Commitment 

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments throughout the process, please collaborate with our hiring team who will be happy to assist.  

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. Here, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience! We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants. 

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