Head of Sales, APAC

Sprout Social is looking for a Head of Sales to provide strategic leadership across the APAC Sales function and act as the Regional Remote Lead for the wider APAC team, based in Australia.

Why join Sprout’s Sales & Customer Experience team?

The Sales and Customer Experience team shapes how Sprout powers the future of customer connection for today’s most innovative brands. We sell and support the leading social media management platform for businesses, helping organizations unlock the full value of social. Through powerful social intelligence and trusted partnership, we enable teams to build authentic relationships and drive meaningful business impact.

You’ll join a high-performing, collaborative team made up of some of the brightest minds in the industry, working with iconic brands like Canva, Minor Hotels, Converge ICT, and BDO Unibank. Just as importantly, Sprout is a place where your growth matters. You’ll have the freedom to shape your career, explore new paths, and build toward what’s next, with a team that’s invested in helping you get there.

What you’ll do

We are seeking a Head of Sales, to lead our Enterprise and Commercial APAC sales teams and drive growth in this critical region of our business. This role requires a results-driven and customer-centric leader with a proven ability to build, scale, and inspire high-performing sales organizations. The ideal candidate will have a deep understanding of APAC markets, experience with SaaS sales, and a track record of fostering cross-functional collaboration to deliver exceptional business outcomes.

• Strategic Leadership: Be the regional leader for our APAC market, responsible for contributing to and executing a localized GTM strategy while supporting Sprout’s Global Commercial & Enterprise strategy - helping design and implement our direct and indirect strategies within the region. 
• Team Building and Leadership: Recruit, mentor, and lead a diverse, high-performing APAC sales team while fostering a culture of accountability, inclusion, and excellence, and championing diversity, equity, and inclusion through inclusive practices, equitable environments, and the promotion of diverse perspectives across the region.
• Revenue Growth: Drive revenue growth through effective pipeline management, team enablement, and optimization of sales processes.
• Customer-Centricity: Act as a champion for customers, ensuring their voices are central to sales strategies and fostering long-term relationships that drive retention and expansion.
• Cross-Functional Collaboration: Partner with business development, marketing, product, success, solutions engineering, and other internal teams to align on go-to-market strategies, product offerings, and customer experience.
• Data-Driven and Executive Representation: Leverage data and analytics to guide decision-making, assess team performance, and drive continuous improvement through turning insights into action across the APAC sales team
• Innovation and Partnership: Stay ahead of industry trends and emerging best practices to position Sprout Social as a leader in the enterprise and commercial segments, while partnering with global leadership to shape and communicate APAC’s strategic direction and ensure regional priorities are reflected in the broader organizational vision.

What you’ll bring

You are a results-oriented leader with a proven track record of strategic leadership, driving global sales strategies that align with core business objectives and specific APAC market experience. You are a committed leader with experience building and leading high-performing, diverse sales teams while fostering a culture of accountability, inclusion, and operational excellence. You have proven success in cross-functional collaboration within a global organization, leveraging data-driven insights to drive revenue growth. 

The minimum qualifications for this role include:

• 10+ years of sales experience, with at least 3+ years in a sales leadership role
• 2+ years of second-line leadership experience, with demonstrated ability to lead leaders while driving alignment with strategic objectives
• Proven success in SaaS sales, in both Commercial and Enterprise segments in the wider APAC region (including ANZ and SEA)
• Demonstrated experience leading sales teams across diverse geographies, with an understanding of regional dynamics and business practices
• A track record of achieving or exceeding revenue targets in a high-growth environment

Preferred qualifications for this role include:

• Strong people leadership skills, with a focus on developing talent, driving engagement, and building inclusive cultures
• Proven experience leveraging data-driven insights and sales technologies (e.g., CRM platforms such as Salesforce) to inform decision-making
• Exceptional written and verbal communication skills, with the ability to influence stakeholders at all levels
• Ability to thrive in a fast-paced, dynamic environment and embrace change

How you’ll grow

Within 1 month, you’ll plant your roots, including:

• Experience Sprout’s in-depth onboarding, covering everything from our company mission and values, hearing directly from executives and founders, to deep training on our products and the value that Sprout delivers to our customers
• Make a plan with your leader to set initial priorities, align on expectations for your role, plant goalposts for your career, and learn about Sprout’s approach to global sales
• Get to know your team (Managers and ICs) and work to understand each individual’s current challenges and areas of opportunity
• Educate yourself on the current team structure, goals, and overall strengths/weaknesses 
• Begin researching both emerging and established markets for potential growth opportunities. Understand regional variations, trends, customer pain points, and competitive pressures

Within 3 months, you’ll start hitting your stride by:

• Establish rapport with the existing sales leadership, sales team, and other cross-functional teams (marketing, product, customer success) to understand team dynamics, current processes, and areas for improvement
• Dive into current sales processes, performance metrics, and the existing pipeline. Analyze historical performance data and CRM reports to understand where opportunities for growth exist
• Conduct a talent assessment of your team to understand coaching and development opportunities, as well as hiring needs across your organization
• Begin coaching and mentoring leadership to help them improve, both professionally and personally

Within 6 months, you’ll be making a clear impact through:

• Start executing on pipeline management strategies to ensure the team effectively manages their sales funnels, qualifies leads, and closes deals. Identify key performance indicators (KPIs) for team success and individual accountability.
• Partner with the marketing and product teams to ensure alignment on GTM strategies and collaborate to build sales enablement tools, training materials, and product positioning
• Start building relationships with key customers and internal teams. Establish a framework for integrating customer feedback into sales processes
• Support ongoing initiatives, planning efforts, and ensure your organization is delivering against its expectations 

Within 12 months, you’ll make this role your own by:

• Owning the APAC sales strategy and leading your team through sustained growth, ensuring that regional strategies align with the overarching corporate goals
• Continue to build and lead a diverse, high-performing team that fosters a culture of accountability and excellence
• Champion a customer-first approach that drives both retention and expansion. Ensure customer feedback is continuously integrated into both sales strategies and product development
• Stay ahead of industry trends to position Sprout Social as a leader in the commercial segment 
• Actively seek and respond to feedback from peers, customers, and leadership—both solicited and unsolicited—to continuously improve processes and outcomes
• Bring fresh ideas and innovative solutions to the table, using your unique skills and perspective to drive positive change and make an impact in ways we haven't yet imagined

Of course, what is outlined above is the ideal timeline, but things may shift based on business needs, and other projects and tasks could be added at the discretion of your manager.

Our Benefits Program

We’re proud to regularly be recognized for our team, product, and culture. We invest in our team with a comprehensive benefits program:

• Generous Paid Time Off: 25 days of annual leave (5 days above the standard), plus all public holidays and additional company-wide "Rest & Recharge" (R&R) days.Paid Parental Leave: We support all growing families with 20 weeks of paid leave for birthing parents and 16 weeks of paid leave for non-birthing parents.
• Family & Care Support: Access to subsidized child and eldercare options through Care.com.
• Private Health Insurance Allowance: A $9,000 AUD  gross annual allowance ($750  monthly) to cover your supplemental private health insurance.
• Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
• Superannuation: We contribute 12% to your superannuation (pension) fund, in line with the 2025 guarantee.
• Annual Lifestyle Stipend: An annual $700 USD (equivalent) fund (deposited quarterly) to spend on your physical, mental, and financial well-being.
• Remote Work Support: A one-time $550 USD (equivalent) stipend to set up your home office, plus a monthly $50 USD (equivalent) stipend for internet.
• Charitable Giving: A company match for your donations to eligible organizations.

*This list is for informational purposes only. Benefit offerings are discretionary and subject to change and do not constitute a contract or guarantee of benefits.

Candidates for this remote work opportunity must be based in either New South Wales or Victoria. If you are based in another location within Australia, we aren’t able to hire in your location at this time.

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