Head of Marketing & Campaigns

Your role
 

At Allens, our business teams are also specialists in their field, using their unique knowledge and expertise to solve critical client and business challenges.

We’re looking for a strong leader to join our team as Head of Marketing & Campaigns. You'll be a part of our Marketing & Client Services team based in either Melbourne or Sydney.
 

In this pivotal role, you’ll shape a marketing and thought leadership program that amplifies the reputation and market presence of our firm's leading capabilities. Working closely with senior leaders across the business, you'll align marketing investment and tactics with strategic priorities; drive our thought leadership agenda; and enable rich and valuable client engagement. You will lead a high-performing team of four direct reports, and champion the marketing and campaigns program amongst the broader marketing and business development teams.
 

As the Head of Marketing & Campaigns you will:

• Shape and deliver a clear, compelling marketing agenda that supports business growth and deepens client relationships.

• Collaborate with the business to define and prioritise our thought leadership areas of focus, aligning marketing investment and tactics with strategic goals.

• Lead the creation of client-focused thought leadership that resonates in the market, sustaining a model that ensures our content meets our high standards and creates the desired impact.

• Build content marketing strategies that support the business to create and deepen engagement with clients and nurture client relationships over time, with tactics and campaigns tailored to specific market segments.

• Apply a deep understanding of the firm's services, offerings, sectors and growth areas to build and amplify compelling market-facing value propositions and narratives.

• Personally direct high-priority campaigns and marketing initiatives.

• Champion smarter, more personalised marketing - using data, insight and technology –to deliver the right experiences to the right client contacts at the right time.

• Mentor and guide your team, evolving how we plan, collaborate and deliver for greater impact.

• Drive collaboration with our business development; events and networks; digital; and brand and communications specialists to deliver campaigns as part of a coordinated and proactive pipeline, with integrated tactics that uplift the client experience and support growth.
   

This is a permanent, full-time opportunity. At Allens we have a hybrid working structure, typically 60% in the office and 40% from home. We would also be happy to discuss any flexible working arrangements that best support you.

About you
 

You will have:

• Proven experience in strategic B2B marketing experience, ideally within professional services or technology consulting.

• Strong expertise in thought leadership and content strategy across a range of formats - written, digital, audio, and visual.

• A collaborative, influential style with the confidence to engage senior stakeholders and the ability to build rapport and secure their active contribution.

• A creative, curious mindset – able to connect ideas, data and insights to create marketing that truly cuts through.

• A commitment to learning, growing and helping others do that same.

Your development
 

In joining Allens, you will receive unparalleled learning and development opportunities. You will be challenged, supported and guided as you learn and develop, and will be encouraged to grow. We foster greatness, and will coach and support you to meet your goals and aspirations.
 

Our unique Career Deal allows you to take control of your career and provides a transparent approach to career development. Our international alliance with Linklaters means we are able to support secondments all over the world.

Our perks
 

Our benefits include:

• Financial: market competitive fixed remuneration, employee recruitment referral program, discounts at hundreds of suppliers including retail outlets, health and travel insurance, charity matched funding program.

• Health and wellbeing: fully subsidised gym memberships, annual flu vaccinations, skin checks, in-house snacks and catered meals, subsidised sporting and social activities, Employee Assistance Program including confidential counselling, wellbeing coaching and financial coaching for employees and their families.

• Flexibility: hybrid and flexible working arrangements to support you in your work and life commitments and passions, equipment to support working from home.

• Leave: ability to purchase additional annual leave, access to an enhanced, inclusive and flexible parental leave policy – 26 weeks paid parental leave with no minimum service for permanent employees and high quality executive coaching to support the transition.

• Recognition: team based recognition including social activities and contribution based recognition activities, and annual Allens Values Awards to nominate and recognise the incredible contributions of our people.
   

Allens is also proud to invest in our communities, giving you the opportunity to make a difference through our work on reconciliation, the environment and other social justice issues as well as our workplace giving and volunteering programs.

How to apply?
 

We'd love to hear from you so please click "apply now"! If you would like to find out more, please visit "This is Allens" or listen to our Allens Confidential podcast to hear real stories from real people about life at Allens. Alternatively, for a confidential discussion, please email Olivia Newport, Talent Acquisition Consultant - [email protected] 

At Allens, our culture is made up of unique backgrounds and varying life experiences. We celebrate our people's differences across gender and gender identity, sexual orientation, age, ability, cultural backgrounds, First Nations communities, and family and caring arrangements. If you require adjustments to fully participate in our application process, please contact us at [email protected]. We encourage applicants from all backgrounds, so if you're excited about this role but your past experience doesn't align, please express your interest by emailing us at [email protected]. The right role for you might be just around the corner!