We're building a creative direction layer that has been missing - someone who owns the brand's visual identity, voice, and storytelling across every surface. You'll lead the brand content team, set the aesthetic standard and drive production from concept through to publish.
Think of this role as a blend of Creative Director, Head of Brand Content and Brand Custodian. Reporting directly to the Chief Marketing Officer, you'll have real authority to shape how Quad Lock looks, sounds and feels globally - shaping the creative vision, guiding execution and ensuring every piece of content strengthens our brand.
#LI-CG1What You'll Do 💬
Define and evolve Quad Lock's visual identity and tone of voice across all owned channels
Set the aesthetic standard for all content - from hero campaigns to organic social to product shoots
Concept and develop content campaigns that connect our products to the communities we serve
Ensure consistency across Instagram, TikTok, YouTube, Facebook and LinkedIn
Define PR strategy and execution
Develop and own the content calendar across all platforms
Translate brand strategy into platform-specific content approaches
Drive the briefing and concepting process - from creative concept through to shoot brief and post-production direction
Identify content opportunities in the motorsport, mountain biking, gravel, cycling, 4x4 and overlanding spaces
Develop a team of content creators, video editor, content producer, social media manager and PR resource
Drive a high-output production rhythm - briefing, scheduling, reviewing and approving content
Collaborate with the EU-based freelance creator to deploy athlete and high-end content strategically
Partner with the performance marketing team to ensure brand content supports paid channel needs
Own Quad Lock's communications framework - how we announce products, campaigns and brand moments
Write and edit brand copy where needed - captions, scripts, campaign headlines
Write copy and script for the launch of new products; product detail page (PDPs), sales video scripts, launch videos, features and benefits tables
Ensure the brand voice is applied consistently across all content touchpoints
Brand Storytelling & Creative Direction
Content Strategy & Platform Leadership
Team Leadership & Production
Comms & Brand voice
What you'll Bring 🤝
Proven experience in a content, creative or brand role, with at least 2 years leading a team
Demonstrated experience setting brand visual identity and tone of voice
Experience collaborating with athletes, ambassadors or community talent in a content context
Track record of building and executing content strategies across multiple platforms
- Commercial awareness, with the ability to connect brand content to business outcomes
Experience in a product brand, action sports, outdoor, or lifestyle category is highly regarded (not essential)
Quad Lock Yarra, Victoria, AUS Office
620 Chapel St, Level 3 Suite 6A, Yarra, Victoria, Australia, 3141


