GTM Manager, AI - APJ

The Go-to-Market Manager for AI in the APJ region will be responsible for shaping, launching, and scaling monday.com’s AI product portfolio across Asia-Pacific & Japan. This role is central to accelerating monday.com’s next phase of growth by ensuring our AI innovations are delivered to the right customers, with compelling narratives, and with region-specific execution that drives real adoption and value.

You’ll partner closely with the Head of GTM, Product & Industry – APJ, acting as the AI lead for all regional GTM motions. You will work cross-functionally with product, sales, marketing, customer success, enablement, and global GTM teams to translate AI capabilities into localised use cases, industry stories, and commercial outcomes.

This is a strategic, visible, and high-impact role for someone who understands AI products, SaaS GTM models, and the cultural and commercial nuances of APJ markets.

1. Lead AI Go-to-Market Strategy for APJ

• Own regional AI GTM strategy and execution in partnership with the Head of GTM and global GTM AI teams.
• Build and execute growth plays that drive awareness, pipeline, and adoption of monday.com’s AI features and solutions.
• Develop frameworks and launch plans for new AI releases, ensuring seamless execution across APJ markets.
• Design and operationalise scalable, data-driven programs that support enterprise AI sales motions.

2. Drive Product–Market Fit for AI Across APJ

• Translate monday.com’s global AI capabilities into localised value propositions, use cases, and vertical-specific narratives.
• Gather structured customer insights around AI adoption, needs, and blockers—feeding these into global product teams to shape roadmap priorities.
• Partner with industry and product GTM leads to integrate AI into broader regional solution positioning.
• Support the Head of GTM in launching, positioning, and scaling AI product innovations across key industries and segments.

3. Enable and Equip Regional GTM Teams

• Develop and deliver high-quality AI enablement content, including playbooks, talk tracks, demo scripts, and competitive positioning.
• Conduct training and certification programs for sales, partners, and customer success teams to ensure strong AI capability in the field.
• Partner with Revenue Enablement to ensure consistent and impactful rollout of AI-related programs.
• Support key enterprise deals by building tailored AI narratives and co-selling with AEs/AMs when required.

4. Build Industry-Relevant AI Plays & Narratives

• Identify high-growth vertical opportunities where monday.com’s AI solutions can differentiate.
• Build industry-centric AI storylines, solution packs, assets, and activation campaigns.
• Collaborate with demand generation teams to launch AI campaigns tailored to APJ markets.
• Build lighthouse accounts and proof points demonstrating AI-driven transformation across industries.

5. Lead AI Market Intelligence for APJ

• Track competitive AI landscape across APJ and distil implications for positioning, pricing, and GTM plays.
• Analyse regional AI adoption patterns to provide insights for forecasting, planning, and segmentation.
• Produce regular briefs for sales, product, and executive stakeholders on AI market trends.

6. Thought Leadership & Evangelism

• Represent monday.com’s AI strategy at regional customer events, executive briefings, partner engagements, and industry forums.
• Create and deliver compelling presentations, demos, and thought leadership assets tailored to APJ audiences.
• Help elevate monday.com’s brand as a leader in responsible, impactful workplace AI.

• 7–10 years’ experience in GTM strategy, AI solution consulting, or related roles within B2B SaaS or technology.
• Demonstrated experience launching or scaling AI/ML products or automation platforms.
• Proven track record driving GTM execution across multiple APJ markets (Japan, ANZ, SEA, India).
• Strong understanding of SaaS business models, enterprise sales motions, and AI adoption patterns.
• Ability to translate complex AI capabilities into simple, compelling product stories.
• Comfortable working cross-functionally, influencing senior leaders, and driving alignment across global teams.
• Strong analytical, storytelling, and communication skills; executive presence.
• Bachelor’s degree in Business, Marketing, Engineering, or a related field (AI/ML experience or advanced degree is a plus).
• Please note that this is a hybrid position of 3 days/week in the office.