This role involves defining marketing objectives, driving strategies, empowering teams, and managing marketing efforts across multiple platforms to achieve growth.
Responsibilities:
1.Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team
2. Drive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis
3. Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite
4. Empower our Local and Community Management teams to grow the addressable market for our products and the overall CoinMarketCap ecosystem
5. Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets
6. Support and enable the Brand and PR teams to tell a compelling and coherent narrative about CoinMarketCap and the role of the company and its products in the emergence of the decentralized web
Requirements:
1. 10+ years of experience in technology, financial services, or fintech companies, of which 5 was focused on a leadership or management role in a Marketing function
2. Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation
3. Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels
4. Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes
5. Strong project management capability and detail orientation
6. Experience growing passionate user or developer communities in order to catalyze market adoption of technologies
7. Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles
8. A collaborative approach to working with senior stakeholders with a variety of reasoned views and expectations
9. Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures
Similar Jobs
Digital Media • Gaming • Information Technology • Software • Sports • Esports • Big Data Analytics
Own end-to-end employee cases for Global Mobility, Immigration, and Leave Support. Guide employees and managers through processes, manage case documentation and milestones in Workday/JustAsk, coordinate with HR, Benefits, Legal, vendors, and third parties, escalate complex issues, and identify process improvement opportunities.
Top Skills:
JustaskWorkday
Artificial Intelligence • Consumer Web • Edtech • Enterprise Web • HR Tech • Social Impact • Generative AI
Use Coursera learner and product data to define and track KPIs, analyze consumer behavior, produce dashboards, partner with business leaders to inform consumer strategy, and present actionable insights to cross-functional teams to drive product and business decisions.
Top Skills:
DatabricksLookerPythonRSigmaSQLTableau
Big Data • Information Technology • Software • Analytics • Energy
Extract, transform, validate, and load client PDFs and structured data into the MineralSoft platform using AI-driven extraction and ETL tools. Configure datasets, run queries and reports, troubleshoot integrations with EnergyLink, and ensure data quality and consistency while collaborating with cross-functional teams.
Top Skills:
Ai-Based Document Extraction ToolsAi-Enabled ToolsCsvEnergylinkETLExcelJSONMineralsoft
What you need to know about the Melbourne Tech Scene
Home to 650 biotech companies, 10 major research institutes and nine universities, Melbourne is among one of the top cities for biotech. In fact, some of the greatest medical advancements were conceptualized and developed here, including Symex Lab's "lab-on-a-chip" solution that monitors hormones to predict ovulation for conception, and Denteric's vaccine for periodontal gum disease. Yet, the thousands of people working in the city's healthtech sector are just getting started, to say nothing of the tech advancements across all other sectors.
