HBX Group is the world’s leading technology partner, connecting and empowering the world of travel. We’re game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard to reach high value clients such as tour operators, travel agents and loyalty schemes across 140 source markets. We are tech-driven, with a customer-first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none. And of course we have an amazing team! Our people, Team HBX Group, are the beating heart of the company who we encourage to ‘move fast, dream big and make the difference’ every day. In fact, we believe that it is tech + data + people that truly sets us apart in the market, alongside our ‘global approach, local touch’ mentality. We’re headquartered in Palma, Mallorca and employ around 3,500 people worldwide.
JOB DESCRIPTION:
The Global Digital Acquisition & Onboarding Manager is responsible for acquiring new clients through digital campaigns and guiding their growth during the initial months of engagement. This includes ensuring smooth onboarding experience and early-stage performance before transitioning clients to frontline teams for long-term management. The role combines strategic campaign design, operational execution, and team leadership to maximize client conversion, satisfaction, and lifetime value.
Accountabilites:
Constantly improve current digital campaigns, together with Customer Automation & Experience, and launch new ones to improve our lead & booking conversion
- Design, launch, and continuously optimize digital acquisition and onboarding campaigns in collaboration with the Customer Automation & Experience team.
- Leverage data and insights to improve lead quality, conversion rates, and performance.
Lead & coach an efficient team of sales executives able to influence & convince new clients to make their first bookings with us & generate growth in the first months of life
- Lead, coach, and develop a team of sales executives to drive early-stage client engagement and growth.
- Set clear KPIs, provide regular feedback, and foster a high-performance culture.
Cross-Functional Collaboration
- Coordinate with Directors, Managers and ther teams to align market pipelines and feed campaigns with high-potential leads.
- Work closely with CX&A, Commercial and Marketing to ensure a seamless onboarding experience.
Review weekly and monthly performance trends towards the target & conversion rates
- Track and analyze weekly/monthly performance metrics using tools like Tableau and Salesforce.
- Provide visibility to senior management and frontline teams, and implement mitigation plans when targets are at risk.
Position Requirements
Skills:
- Strong leadership and team development capabilities
- Analytical mindset with proficiency in Tableau, Salesforce, and performance dashboards
- Excellent communication and stakeholder management skills
- Creative, proactive, and results-driven approach
- Structured problem-solving and project management abilities
- Deep understanding of client needs and experience in client management
- Fluent in English (Spanish or additional languages are a plus)
Experience
- 3–5 years in operational or commercial roles (preferably in Travel Tech or Hospitality)
- Experience managing teams
Qualifications
- Bachelor’s or Master’s degree in Business Administration, Tourism, or related field
You will have the opportunity to work for a company that is going through significant change in becoming the world´s leading travel services provider. We are looking for people that are ready to ride the wave in this exciting journey.
As well as an attractive benefits package you will be able to work:
Within an innovative, engaging and multicultural environment.
Have the opportunity to build strong and lasting business relationships and friendships from around the world.
Have the opportunity in developing your career locally or within one of our beautiful working locations across the globe.
