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As the Field Marketing Manager, for the ANZ region at HSO, you will partner with business and sales leadership to position the HSO brand as the leading Microsoft focused business transformation partner of choice in ANZ and to drive demand generation to fuel HSO’s growth.
Demand generation focuses on both new customer demand, and upsell and cross-sell opportunities into existing HSO customers. HSO generates demand through targeted marketing campaigns and programs direct to end user customers and to, and through Alliance partnerships, such as Microsoft.
- Collaborates with Sales and Alliance partners to identify and develop a target account list for both new prospects and further sales opportunities with existing customers.
- Own and manage the development of customer-specific marketing programs, working with global marketing colleagues and 3rd party marketing and creative agencies to drive demand generation activities.
- Developing marketing programs that leverage the marketing mix, combining campaigns, events, digital marketing, social media and PR to deliver the agreed metrics and outcomes.
- Collaborate on marketing and GTM actions with Alliance partners, such as Microsoft. Own how HSO is positioned with Alliance partners, from messaging to relevant offering content, case studies, campaigns and events. Leverage co-funding and incentive opportunities to accelerate marketing initiatives and deliver agreed outcomes.
- Drives customer evidence process by working with business development teams to identify new customer wins, references and case studies.
- Partner with HSO’s Sales, Service Line and Industry community to ensure that relationships with key Alliance partner stakeholders are as productive as possible, helping drive engagement through regular meetings, partner events and other relevant programs.
- Promote teamwork and coordination between marketing and different functions/service lines/ and regions to promote strategic alignment, message consistency, and drive budget efficiencies.
- Track marketing campaign financial and performance effectiveness, provide recommendations for action if needed, and contributes to knowledge sharing of information with other groups
- Manages the marketing budget and ensures ROI.
To be successful in this role, candidates need to have at least 5 years hands-on experience at developing and delivering winning brand awareness, demand generation and partner marketing strategies and plans, meeting KPIs and targets as agreed with the business leadership.
You will also bring:
- University degree ideally in business and marketing
- Knowledge of consulting services industry
- Understanding of Microsoft’s GTM, organization and partnering programs.
- Experience working across org. levels, including executives and technical professionals
- Experience working directly with Sales and Product Management teams
- Knowledge of Microsoft enterprise technologies, including Microsoft Office
- Strong communication and influencing skills
- Knowledge of developing and implementing marketing campaigns
- Budget planning and management.
Accountability and Metrics
- Marketing ROI – MQLs, SQLs, Opportunities, pipeline development.
- Brand and capability awareness
- Budget development, planning and management.
Why should you choose HSO ANZ?
If you would like to work with a market-leading business applications suite, and a forward-thinking and positive team, we encourage you to apply for this position. In return, there is a competitive / market compensation available for the role.
We are one of ANZ's fastest growing Microsoft Partners and we only implement Microsoft Solutions - we are 100% focused on D365. In addition to offering customers Microsoft's premier solution, you will be able to draw on HSO's wide range of unique, industry specific solutions.
- HSO is an Equal Opportunity Employer.
- Hybrid or remote working - Flexible hours
- Employee Assistance Program - Counselling
