EU Sales Manager

Bellroy is a high-growth global business on a mission to use business as a force for good. Founded in Australia in 2010 with a range of five wallets, we’ve since grown to a team of 100+ people, shipping environmentally responsible carry goods to over 170 countries. As a certified B Corp, we’re serious about building products that last and getting them into the hands of customers through more than 1,500 retail doorways and our own digital channels. With over 50 new products launched each year, every part of our business plays a role in shaping a more vibrant future.

We’re projecting AUD $2M in EMEA wholesale revenue this financial year, and are in the early stages of onboarding multiple Apple Premium Resellers (APR) over the next 12 months. We already have momentum, we need you to build on it. Reporting to our VP of Global Wholesale (based in the U.S), you'll focus on developing key accounts, expanding into new regions and working closely with our local agents and distributors.

If you’re looking for ownership of a region, backed by a brand with global traction and purpose at its core, this is the opportunity.

• Have 5+ years in business development or wholesale sales, ideally in premium consumer goods (tech, fashion, lifestyle or design)
• Are fluent in English, Dutch and conversational in German (bonus points if you can handle more)
• Want to own a region and be trusted to lead its growth—strategically, commercially, and operationally
• Have demonstrated a history of selling a lifestyle brand into new key accounts and opening new business with major retailers 
• Can build long-term relationships and motivate sales agents and distributors through proper goal setting and having weekly/monthly/quarterly calls to review progress towards achieving sales targets
• Can balance local knowledge with global context—you understand the nuances of European retail and how to translate brand value into market fit
• Are motivated by working with a brand that combines design, ethics and purpose - you have a passion for great product and love to help bring that product to life on a retailer’s shelf
• Bring a commercial lens to all you do—pipeline, margin, sell-through, and strategy
• Are happy to travel when it counts—whether it’s for a customer meeting, a trade show floor, or a face-to-face with the Bellroy team
• Have experience working for an international brand with global distribution - you know that sometimes connecting before/after normal working hours is necessary 

• Have a natural entrepreneurial spirit and have helped scale a premium brand in Europe - you know what it takes to build retailer demand and drive sell through across diverse markets 
• Are motivated by purpose-driven brands and want to help scale a company that’s trying to do things better, for people and the planet
• Can switch seamlessly between commercial strategy and roll-up-your-sleeves execution -  you might set up our booth to exhibit at a local trade show or walk retail stores to comp shop competitive brands 

• Met with our sales agency supporting the CE and APR channels to finalise rollout plans for new APR distributors we’re onboarding in the UK and Sweden
• Attended the Outdoor Trade Show in Liverpool to prospect key accounts in the Outdoor channel 
• Shaped the product assortment for a new major retailer in The Netherlands, focusing on top-sellers in the Outdoor channel 
• Presented Q1 performance insights to our leadership team, highlighting new opportunities in Benelux
• Joined a call with our German distributor and sales agents to troubleshoot delivery delays and align on priorities for the season
• Walked a Scandinavian trade show and lined up three promising new retail leads to follow up
• Reviewed trade show opportunities in France and Scandinavia, then booked Bellroy’s presence at the ones that matter most
• Worked with our Sales Ops Coordinator to ensure key account orders were prepped and shipped on time
• Analysed sell through reports from a key retailers or distributors and worked closely with our Wholesale Analyst to create forecasts for future demand
• Joined a Retail Marketing Meeting with peers from the global Wholesale Team and Creative Team. 

This is a full-time role, based in the Netherlands. You’ll work remotely, with regular travel for meetings, and trade shows. Working hours are flexible, though some overlap with Australian and US time zones will be required.

At Bellroy, it takes a wonderfully diverse crew to make everything tick. We’re a close-knit group of thinkers and makers from over 25 different countries, each contributing unique skills to achieve our shared vision. We believe that embracing diverse backgrounds and perspectives is key to staying agile and resilient. So, even if your experience isn’t an exact match, but you feel you have something special to contribute, we’d love to hear from you.

Bellroy is committed to making our hiring process accessible to everyone, including individuals with disabilities. If you need reasonable accommodations at any stage, whether it’s applying, interviewing, completing pre-employment testing, or otherwise participating in the selection process, please contact us at [email protected]. Include your full name, the best way to reach you, and the type of accommodation you need to support you throughout the application process. We’re here to help and ensure you have the best possible experience.