At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
The Ecommerce Coordinator is responsible for the day‑to‑day execution, maintenance, and optimization of the YETI Australia & New Zealand DTC websites and B2B portal. This role is an individual contributor focused on operational excellence, accuracy, and continuous improvement across ecommerce content and onsite performance.
The role requires a working knowledge of Shopify and strong attention to detail, partnering closely with Marketing, Customer Experience and Operations teams to ensure the site is accurate, up‑to‑date, and aligned with YETI’s broader ecommerce and go‑to‑market strategies.
This position supports ecommerce initiatives through execution and analysis, while developing deeper technical and commercial understanding under guidance from senior ecommerce stakeholders.
Responsibilities:
Website & Content Management
Ensure all product, category, and brand information on the YETI AU/NZ websites is accurate, complete, and up to date
Manage day‑to‑day website maintenance including:
Product links and navigation
Search rules and filters
Product attributes and metadata
Images, videos, and supporting content
Maintain onsite information critical to SEO performance, following established best practices
Product & Launch Support
Collaborate cross‑functionally to support product launches in line with go‑to‑market timelines, ensuring full and accurate product setup prior to launch
Support ecommerce stock management, ensuring appropriate inventory availability for:
New launches
Limited edition products
Core assortments
Help ensure all SKUs are set up accurately, including naming conventions, pricing, attributes, and imagery, conducting regular audits to identify and resolve issues
Site Performance & Optimization
Coordinate and track website health‑check fixes across:
SEO
UI/UX best practices
Site performance and hygiene
Support UAT (User Acceptance Testing) for new site features, enhancements, and platform updates
Participate in weekly performance reviews and quarterly deep dives, using insights from:
Shopify
Google Analytics
Other relevant ecommerce tools
Reporting & Continuous Improvement
Prepare and contribute to performance reporting, highlighting issues, trends, and opportunities
Support ongoing optimization initiatives through testing, analysis, and execution
Assist with ad hoc ecommerce projects as required
Qualifications and Attributes:
2+ years’ experience in a similar ecommerce or digital role
Hands‑on ecommerce experience, ideally with Shopify
Familiarity with ecommerce analytics tools (e.g. Google Analytics)
Basic image editing skills are advantageous
Strong attention to detail and commitment to accuracy
Well‑developed organisational and time‑management skills
Clear and effective communication and collaboration skills
Hands‑on, execution‑focused mindset with a strong sense of ownership
Ability to operate effectively in a fast‑paced, creative environment
Self‑motivated, eager to learn, and receptive to feedback and guidance
Benefits & Perks:
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.
All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
YETI Applicant Privacy Notice
YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation in order to apply for a job, please contact us at [email protected].
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YETI Melbourne, Victoria, AUS Office
43 – 49 Buckhurst Street, Level 1, Melbourne, Victoria, Australia, 3205
