Level Access is the category leader in digital accessibility, helping organizations ensure their digital experiences are inclusive and compliant with global standards. With $100M+ ARR and a rapidly growing global footprint, we’re scaling fast to meet demand across private and public sectors!
We’re on a mission to build a more accessible digital world, and we need elite talent to help us extend our leadership position and empower our customers to make the digital world more accessible. If you’re passionate about performance marketing, digital storytelling, and building websites that convert, this role is for you!
We’re looking for a high-performing Director, Web Marketing to lead our global web strategy and be responsible for the evolution of LevelAccess.com into a powerful engine for growth, brand, and customer engagement. Our web properties are our digital front door, and we need the web to be an engine for growth and customer engagement in an enterprise B2B SaaS buyer’s journey.
This role will drive the performance, experience, and optimization of our web properties, with responsibility for organic pipeline generation, user experience, SEO strategy, GEO (Generative Engine Optimization) strategy paid conversion, and key web initiatives including ongoing brand & design enhancements, integration of PLG motions, and multi-site/brand integrations.
Role and Responsibilities- Lead the global web strategy to drive web performance, optimization, UX, and site architecture in support of pipeline growth and brand goals.
- Lead a high-impact team and coordinate with engineering, design, and product marketing resources.
- Deliver and optimize pipeline by setting and achieving organic pipeline targets and partnering with digital marketing to improve landing page performance and conversion rates.
- Lead critical initiatives including the redevelopment of core site pages, product section, navigation, and the rollout of a refreshed brand identity.
- Develop and implement international web strategy, including localization, translation workflows, and geo-targeting to support global market expansion.
- Optimize for performance by overseeing site analytics, CRO, SEO, GEO and performance metrics to ensure continuous improvement and high return on investment.
- Collaborate cross-functionally with demand gen, brand, product marketing, and creative to deliver compelling, cohesive digital experiences.
- Ensure alignment between web strategy and demand generation campaigns, enabling full-funnel journeys and seamless handoffs between channels.
- Champion accessibility and inclusivity in all aspects of web design and content, so we stay true to our mission and customer promise.
- Launch updated core web pages that reflect our refreshed brand and messaging
- Drive measurable gains in organic traffic, SEO & GEO performance, and website conversion rates
- Deliver against an organic pipeline generation target aligned with marketing and sales goals
- Build a culture of experimentation, A/B testing, and user-centric design to continuously improve UX and engagement, including AI experimentation
- Establish a robust reporting structure to surface insights, support data-driven decisions, and ensure transparency with senior leadership
- Champion an optimization approach across the team, using performance data to guide priorities and iterate quickly
- 8+ years of experience in web marketing, including 3+ years leading web teams at a B2B SaaS or digital-first organization
- Proven success owning web pipeline performance and delivering both growth and outstanding brand experiences
- Deep expertise in SEO, CRO, web analytics, CMS management (e.g. WordPress, React, Drupal, Contentful)
- Experience leading site redesigns or large-scale web projects involving cross-functional teams
- Exceptional collaboration skills to work with creative, demand gen, product marketing, and engineering teams
- A track record of productive leadership: You move fast, get things done, and bring others with you
- A strong sense of digital brand and customer journey thinking: you know how to connect storytelling with performance
- Experience supporting global market expansion, including localization strategy and scalable web infrastructure for international audiences
- Shows dedication to accessible web design, understanding WCAG standards, and prioritizing inclusive design.
- Strong understanding of the full digital customer journey—from first touch to post-sale engagement. Journeys aligned to new business and existing customers.
- Demonstrated success in vendor evaluation and management, including SEO/GEO agencies, analytics tools, and development partners
- Experience managing GEO and a strong understanding of emerging AI-driven search and discovery platforms is a strong plus
This is a full-time salaried position with a competitive benefits package, including bonus opportunities and unlimited vacation/FTO. Salary is commensurate with experience. The role is being offered as a remote role, with the option to use our office in Arlington, VA. Please submit your cover letter and resume for immediate consideration.
Level Access is committed to workforce diversity. Equal Opportunity Employer. Copyright 2025, Level Access. All rights reserved.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
