Director, Regional Brand Activation, Dermatology

Role Summary
This is an exciting opportunity to join the Pfizer Dermatology franchise within Specialty Care . Pfizer Dermatology has 3 on-market products and a robust pipeline . The franchise grew 87% in 2024 and is poised for continued growth and success.

• LITFULO, launched in 2023, is an oral JAK inhibitor indicated for Alopecia Areata (AA).

• CIBINQO, launched in 2022, is an oral JAK inhibitor indicated for moderate-to-severe Atopic Dermatitis (AD) .

• Eucrisa , launched in 2017, is a topical steroid-free PDE4 inhibitor that is indicated for the treatment of mild-to-moderate Atopic Dermatitis.

Pfizer Dermatology is seeking a franchise-level Regional Brand Activation Director . The Regional Brand Activation Director is a critical field-based role within Pfizer's Dermatology Franchise, responsible for executing brand marketing strategies that enhance brand awareness, drive market penetration, and support business growth . Reporting to the brand lead , the colleague will work in alignment with Brand Marketing and collaborate with Professional Relations, Market Access, Sales, Commercial Operations, and Field Medical to develop and implement marketing initiatives tailored to the unique dynamics of each region . This role ensures alignment with Pfizer's national brand strategies while deploying locally - relevant tactics that optimize impact within the dermatology space.
Key Responsibilities
Regional Marketing Strategy & Execution

• Develop and execute regional marketing plans aligned with Pfizer's national dermatology brand strategy while addressing local market dynamics and customer needs.

• Conduct regional market analysis to identify emerging trends, competitive activity, and customer insights that inform business decisions.

• Execute localized brand marketing campaigns, peer-to-peer education programs, and patient initiatives to enhance brand visibility.

• Optimize regional marketing budgets, ensuring efficient allocation of resources for maximum impact based on brand strategy

Field Sales & Market Access Collaboration

• Partner with Pfizer Dermatology Sales Teams to enhance execution of regional marketing initiatives and optimize sales force effectiveness.

• Support pull-through of national marketing strategies, customizing materials for regional implementation.

• Align with Market Access teams to support payer and formulary initiatives, ensuring regional market challenges are addressed through marketing efforts.

• Develop and distribute region-specific marketing tools to support Pfizer's sales objectives and ensure brand messaging consistency.

Congress & Event Strategy

• Conduct a nnual assessment of regional congress recommendations based on brand strategy

• Lead regional execution of Pfizer's national dermatology congress and conference strategy, ensuring strong brand presence and engagement.

• Identify and coordinate regional sponsorship opportunities, including professional society meetings, dermatology educational programs, and local conferences.

• Collaborate with national marketing teams to execute product theaters, symposiums, and educational programs for dermatology healthcare professionals.

Cross-Functional Collaboration & Business Insights

• Provide regional business insights to inform national marketing strategy, ensuring Pfizer remains competitive in the dermatology space.

• Partner with Medical Affairs, Sales, and Public Affairs to ensure cross-functional alignment in regional marketing execution.

• Monitor and analyze marketing campaign effectiveness, leveraging key performance indicators (KPIs) to measure success and refine strategies.

Qualifications & Experience

• Bachelor's degree required ; advanced degree preferred.

• Minimum of 8+ years of experience in pharmaceutical or healthcare marketing, with a strong background in regional execution, product launches, or sales collaboration.

• Proven ability to develop and implement regional marketing strategies tailored to local market conditions.

• Strong understanding of the dermatology landscape, competitive market dynamics, and key stakeholders.

• Experience working in a cross-functional environment, collaborating with Sales, Market Access, and Medical Affairs.

• Ability to analyze market data, identify insights, and develop actionable marketing strategies.

• Strong communication , leadership, and project management skills.

• Willingness to travel up to 60%, including overnight stays and weekend congress participation.

LAST DAY TO APPLY: 09/11/2025
The annual base salary for this position ranges from $156,600.00 to $261,000.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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