As the Director of Demand Generation, you'll lead multi-channel campaigns to drive growth, manage vendors, optimize lead generation, and ensure alignment with sales for revenue increase.
At SAFE Security, our vision is to be the Champions of a Safer Digital Future and the Catalysts of Change. We believe in empowering individuals and teams with the freedom and responsibility to align their goals, ensuring we all move forward together.
We operate with radical transparency, autonomy, and accountability—there’s no room for brilliant jerks. We embrace a culture-first approach, offering an unlimited vacation policy, a high-trust work environment, and a commitment to continuous learning. For us, Culture is Our Strategy—check out our Culture Memo to dive deeper into what makes SAFE unique.
As the Director of Demand Generation, you’ll be responsible for creating and executing campaigns that drive qualified pipeline across enterprise accounts. You’ll manage multiple demand channels, oversee lead generation programs (in-house and outsourced), and ensure tight alignment with Sales to drive conversion and revenue. This is a hands-on and strategic role for someone who thrives in a fast-paced, data-driven, global environment.
Key Responsibilities:
- Campaign Strategy & Execution:
- Lead Generation:
- Reporting & Funnel Insights:
- Outsourced Meeting Programs:
- Webinar & Event Management:
- Sales Alignment & Follow-Up:
- Develop and execute multi-channel demand generation campaigns across digital, email, ABM, content syndication, events, and more.
- Own the campaign calendar and align efforts with key product launches, industry moments, and sales plays.
- Drive top-of-funnel growth through both inbound and outbound programs.
- Optimize paid and organic channels to improve lead volume, quality, and cost efficiency.
- Manage intent data, enrichment tools, and nurture flows to accelerate lead readiness.
- Track, measure, and report on campaign performance across the funnel — from lead to pipeline to revenue.
- Provide clear insights and recommendations to marketing, sales, and leadership teams.
- Maintain visibility into MQL, SQL, pipeline contribution, CAC, and ROI.
- Manage third-party vendors and partners running outsourced SDR or meeting-booking programs.
- Ensure quality, consistency, and ROI from these engagements.
- Plan, promote, and manage webinars and virtual events in collaboration with Product Marketing and Sales.
- Own execution and post-event lead nurturing and follow-up strategy.
- Partner closely with Sales and SDRs to ensure timely and effective follow-up on all leads and campaign responses.
- Lead regular syncs with Sales to review campaign performance, optimize handoffs, and gather feedback for continuous improvement.
What You Bring:
- 8–12 years of B2B SaaS marketing experience, with a strong focus on demand generation and campaign management.
- Proven experience driving pipeline in global, enterprise-focused environments — ideally in cybersecurity or AI-driven technology.
- Expertise in ABM, performance marketing, marketing automation, and CRM tools (e.g., HubSpot, Salesforce).
- Strong analytical skills with a love for data, attribution, and funnel performance.
- Exceptional project management, collaboration, and communication skills.
- Experience managing external vendors and programs.
- A proactive, hands-on leader who can think strategically and execute with precision.
Why Safe Security?
- 🚀 Define and grow the pipeline engine for a category-defining cybersecurity platform.
- 🤖 Work at the cutting edge of AI and cyber risk management with global impact.
- 🌎 Thrive in a remote-first company with a culture of ownership, autonomy, and innovation.
- 💼 Competitive compensation, stock options, and a chance to shape the future of enterprise risk.
If you’re passionate about cyber risk, thrive in a fast-paced environment, and want to be part of a team that’s redefining security—we want to hear from you! 🚀
Top Skills
Hubspot
Marketing Automation Tools
Salesforce
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