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The Director of Commercial Marketing, Varian Interventional Oncology defines and ensures the implementation of the Marketing strategy, policies and related guidelines, and accountably heads all Marketing operations for assigned organizational units.
Primary Responsibilities
Effectively leads the global product marketing team in attaining aggressive revenue growth goals
Owns voice of customer for the business line to inform both upstream product development/acquisitions and marketing strategy per product line and region
Creates actionable market segmentation that informs marketing and sales how to best position and ultimately hit revenue targets
Drives the collection, analysis and dissemination of competitive intelligence
Works with regional sales and marketing team to create long and short-term marketing plans that positions IO in the optimal position to compete and win
Informs and collaborates with portfolio managers in opportunity assessments and decisions
Effectively builds compelling value propositions per product and service which includes clinical marketing and promotion to build markets and capture market share
Works with IO leadership to create long-term growth strategies and build the foundation to realize the long-term plans.
Launches products in varying markets with emphasis on global value propositions but localization when necessary
Collaborates with corporate marketing teams to promote IO products individually as well as builds on the corporate branding and messaging
Builds advertising plans, event strategy, and promotional campaigns to maximize the return on marketing investments
Aligns closely with the sales leadership to focus on high value sales enablement activities and improvements
Minimum Skills and Qualifications
10+ years of product marketing or commercial strategy leadership within the medical device industry (experience with interventional radiology a plus)
5+ years of experience leading a team of marketing professionals
Degree in Business or Marketing (MBA preferred)
Experience selling in varying global markets
Proven track record scaling marketing activity with a high growth business
Strong executive communication capability across medical and commercial leaders
Experience influencing leaders in a matrix organization
Who we are: We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.
How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
To find out more about Siemens Healthineers businesses, please visit our company page here.
The base pay range for this position is:
$181,310 - $249,304Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.
If this is a commission eligible position the commission eligibility will be in accordance with the terms of the Company's plan. Commissions are based on individual performance and/or company performance.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time.
Equal Employment Opportunity Statement: Siemens Healthineers is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
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