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Chainguard

Director, APAC Field Marketing

Posted Yesterday
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Remote
Hiring Remotely in Australia
Senior level
Remote
Hiring Remotely in Australia
Senior level
Lead and build APAC regional marketing programs, developing strategies for demand generation, sales partnership, and operational excellence while optimizing campaign performance and team effectiveness.
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Chainguard is the secure foundation for software development and deployment. By providing guarded open source software, built from source and updated continuously, Chainguard helps organizations eliminate threats in their software supply chains.

Founded by the industry's leading experts on open source software, security and cloud native development, Chainguard has built the largest library of open source software that is secure by default. 

Chainguard’s mission is to be the safe source for open source.

Job Overview

Chainguard is looking for an experienced and strategic Director of APAC (ANZ, Asia & Japan) Field Marketing to lead and build our regional marketing programs from the ground up. This is a newly created role, and you’ll be instrumental in designing and executing a field marketing strategy that supports growth, drives pipeline, and strengthens engagement with key regional accounts across APAC. As a senior leader, you’ll act as a close business partner to the VP of APAC and play a critical role in shaping our go-to-market presence in the region. This role is based in Sydney with remote work flexibility, and offers the opportunity to regularly engage with the APAC Leadership Team within our APAC Hub in Sydney.

Key Responsibilities

  • Strategy & Leadership: Develop and execute a comprehensive regional marketing strategy tailored to the unique dynamics of the APAC market. As the region scales, build and lead a high-performing marketing team.
  • Demand Generation: Create scalable programs that drive awareness, engagement, and qualified pipeline through a multi-channel approach — including events, executive engagements, partners, digital, and PR initiatives.
  • Sales Partnership: Collaborate closely with the APAC leadership team and sales organisation to align marketing activities with regional revenue goals. Identify and prioritise key accounts and GTM Partners to support targeted campaigns that accelerate deal progression.
  • Insights & Optimization: Monitor territory health, campaign performance, and funnel metrics. Leverage insights to optimize targeting, improve ROI, and evolve programs based on regional performance.
  • Operational Excellence: Collaborate closely with the International Marketing Senior Director based in EMEA, the broader EMEA Marketing team, and the Global Marketing organization to develop scalable frameworks and field marketing best practices. Ensure consistent application across the region, while driving operational rigor, efficiency, and repeatable success.
  • Measurement & Reporting: Regularly communicate results and insights to stakeholders, and continuously optimize based on performance.

Qualifications

  • 10+ years of experience in field marketing, demand generation, or integrated marketing, with a track record of success in APAC regional leadership roles.
  • Proven experience building regional marketing functions and leading high-impact teams in a high-growth environment.
  • Deep understanding of regional nuances across APAC and experience aligning field marketing initiatives with account-based sales strategies.
  • Strong cross-functional collaboration skills with a demonstrated ability to partner effectively with sales, marketing ops, partners, and executive leadership.
  • Highly experienced in working with the partner community across the APAC region to build joint go-to-market (GTM) marketing strategies with strategic partners

About Us

We live and breathe our company values:

We are customer obsessed - We focus on delivering solutions to our customers that create value and make their lives better.

We have a bias for intentional action - We prioritize, plan, try things, and fail fast.

We don’t take ourselves too seriously (but we do serious work) - We are solving an important problem which takes focus, but we also like to enjoy the journey.

We trust each other and assume good intentions - We’re transparent with decisions to empower team members to make well informed decisions.

A few of the benefits we offer:

  • Flexible & Remote-First Culture: Work remotely with team meetup opportunities, bi-annual destination summits, and a $400 monthly stipend for coworking spaces, phone and internet costs. 
  • Our Approach to Equity:  Receive stock options upon hire and promotion. Plus, you can participate in secondary offerings and have 10 years to exercise your options (yes, you read that correctly: 10 years!). 
  • 100%  Covered Health Insurance: We cover 100% of your health, vision and dental insurance premiums for you and your dependents. Nothing comes out of your paycheck. 
  • ∞ Flexible Time Off: Take the time you need – to do our best work, we need to recharge and reset. 
  • 18 Weeks Paid Parental Leave: We offer 18 weeks for birthing parents and 12 weeks for non-birthing parents, with the option to use it all at once or throughout your child's first year.
  • For a full list of our benefits and rewards, click here.

If your experience is close but doesn’t fulfill all requirements, please apply. We’re building the best team in technology and are focused on hiring “Chainguardians'' with unique backgrounds, perspectives, and experiences.

Chainguard is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

By submitting your application, you acknowledge that Chainguard will process your personal data in accordance with Chainguard’s Privacy Policy.

©2025 Chainguard. All Rights Reserved.

Top Skills

Demand Generation
Digital Marketing
Field Marketing
Open Source Software
Pr Initiatives

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