The Opportunity
Delaware North is hiring for a Digital Marketing Specialist to join our corporate team in Buffalo, New York. As a Digital Marking associate, you will be a brand advocate contributing to the social media strategies collaborating closely with partners across the organization to heighten awareness of our brand content and drive user engagement through social media channels.
The Digital Marketing Specialist will directly manage website and social content for several properties across the Delaware North Gaming business. You will collaborate with our Digital Marketing teams, with Property Marketing Managers and Marketing Executives to coordinate digital marketing efforts with property initiatives and broader marketing strategies.
Minimum - Anticipated Maximum Salary: $55341 - $66140 / year
The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/whatweoffer .
At Delaware North, we care about our team member's personal and professional journeys. These are just some of the benefits we offer:
- Health, dental, and vision insurance
- 401(k) with company match
- Performance bonuses
- Paid vacation days and holidays
- Paid parental bonding leave
- Tuition and/or professional certification reimbursement
- Generous friends-and-family discounts at many of our hotels and resorts
Responsibilities
- Coordinate with business units to understand upcoming campaigns and promotions, and design social and web marketing content to support these campaigns.
- Work with business units to create social content calendars, evaluate social analytics, and assist with social advertising.
- Develop or edit the website content to ensure consistent content across various digital channels.
- Manage and execute all social content in enterprise solutions.
- Front-end CMS administration. Maintain CMS standards for all assigned websites. Responsible for work-flow and CSS changes, as needed.
- Support field website editors with content adjustments, technical issues, and training
- Liaison with Corporate IT, Unit IT, and technology partners as required to ensure digital marketing technology needs are meeting approval and compliance.
Qualifications
- Minimum of 3-5 years of digital marketing experience, including website management, content creation, and social management platforms, Emplifi knowledge is a plus.
- Experience with CMS platforms, Sitecore & WordPress knowledge is a plus.
- Strong understanding of HTML & CSS
- Casino/Gaming/Sports Betting experience is a preferred.
- Understanding of SEO, and SEM is a plus, but not required.
- Ability to prioritize, organize, and handle multiple tasks simultaneously.
- This position requires the ability to travel 5-10%
Who We Are
At Delaware North, you'll love where you work, who you work with, and how your day unfolds. Whether it's in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, there's no telling where your career can ultimately take you. We empower you to do great work in a company with 100 years of success, stability and growth. If you have drive and enjoy the thrill of making things happen - share our vision and grow with us.
Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Delaware North is an equal opportunity employer.
