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Cotton On Group

Digital Marketing Specialist (CRM) - Ceres Global Support Centre

Reposted 8 Days Ago
Be an Early Applicant
In-Office
Geelong, Victoria
Mid level
In-Office
Geelong, Victoria
Mid level
The Digital Marketing Specialist will enhance the customer journey through data-driven campaigns across various digital platforms, manage projects, and improve customer engagement by utilizing data analytics.
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CERESlife: Australia.  

Ceres Life creates effortless outfit solutions, responsibly designed in Australia. Or as we like to call it, fashion made for every type of day. At Ceres Life, we’re here to take the guesswork out of effortless style, with outfit solutions that take the latest trends and translate them into your day-to-day. Anchored in denim and designed for comfort, our laid-back approach to outfitting in iconically Australian and always wearable. We are community focused and responsibly led, so you don’t have to worry about where your clothes come from either.

ABOUT THE ROLE

We’re on the hunt for a customer-focused, data-driven Digital Marketing Specialist (CRM) to help grow the Ceres Life brand and create meaningful customer experiences. In this role, you’ll plan and deliver campaigns across email, SMS, social media and Google to attract new customers and keep existing ones engaged.

You’ll manage the customer journey end-to-end—building and improving key CRM activities like welcome flows, abandoned cart reminders and re-engagement campaigns. You’ll use data to understand performance, make improvements and create more personalised experiences for different audiences.

Working across platforms, you’ll help improve the website journey and ensure systems and data flow smoothly. You’ll also support and optimise paid campaigns across Meta, TikTok and Pinterest, collaborating with creative, tech and external teams.
This role is all about testing, learning and improving—while staying on top of trends in a fast-moving digital landscape. You’re curious, passionate about digital, and use insights to drive better results.
SKILLS & EXPERIENCE
•    Solid experience delivering customer led digital projects and data analytics strategies  
•    Strong experience executing customer journeys (e.g. automated flows) and retention strategies 
•    Strong data, analytics and insights experience and the ability to turn data into insights that deliver commercial outcomes and improve the customer experience  
•    Strong learning agility, willingness to upskill and partner to continually strive for best practice solutions 
•    Ability to manage project resources and business stakeholders, including deadlines and budgets  

BENEFITS

•    Competitive salary 
•    Flexible working options & people-first leave initiatives
•    Access to our world-class Support Centre, with an in-house restaurant & state-of-the-art wellness centre featuring free gym & holistic health services
•    Subsidised onsite childcare centre 
•    50% off our Brands | Cotton On, Cotton On Body, Cotton On Kids, Rubi Shoes, Typo, Factorie & Supre
•    24/7 Wellness support  – mental health, relationships, family + more
•    Local & Global career growth 
•    Discounts for you & your family – medical, travel, financial + more
•    Performance & Peak incentives to reward + recognise our team
•    Returnity - Paid program for new parents heading back to work
•    Bring your dog to work
•    Recognition, team connection moments & more!

Cotton On’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life-changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery.

We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.

We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.

If you have any individual needs in order to fully participate in the recruitment process, please contact us at [email protected] so we may support you in completing the job application process.

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