The Digital Marketing Manager will plan, execute, and optimize campaigns across APAC, focusing on lead generation and brand awareness in the cybersecurity sector.
About Us
Sophos is a global leader and innovator of advanced security solutions for defeating cyberattacks. The company acquired Secureworks in February 2025, bringing together two pioneers that have redefined the cybersecurity industry with their innovative, native AI-optimized services, technologies and products. Sophos is now the largest pure-play Managed Detection and Response (MDR) provider, supporting more than 28,000 organizations. In addition to MDR and other services, Sophos’ complete portfolio includes industry-leading endpoint, network, email, and cloud security that interoperate and adapt to defend through the Sophos Central platform. Secureworks provides the innovative, market-leading Taegis XDR/MDR, identity threat detection and response (ITDR), next-gen SIEM capabilities, managed risk, and a comprehensive set of advisory services. Sophos sells all these solutions through reseller partners, Managed Service Providers (MSPs) and Managed Security Service Providers (MSSPs) worldwide, defending more than 600,000 organizations worldwide from phishing, ransomware, data theft, other every day and state-sponsored cybercrimes. The solutions are powered by historical and real-time threat intelligence from Sophos X-Ops and the newly added Counter Threat Unit (CTU). Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com.
Role Summary
We are seeking a results-driven Digital Marketing Manager (APAC) to join our regional marketing team on a one-year maternity cover (From mid-October 2025 to October 2026).
This role will focus on planning, executing, and optimizing digital campaigns across Asia-Pacific and Japan, including Australia, India, Singapore, and other key markets. The ideal candidate will bring strong experience in paid digital channels, content creation, creative development, and campaign execution within the IT or cybersecurity sector.
While the role is defined as a fixed-term contract, there may be opportunities to explore longer-term roles at Sophos depending on business needs.
What You Will Do
- Plan, execute, and optimize multi-channel digital campaigns across APAC (paid search, display, social, email, and content syndication) aligned with business objectives.
- Manage and optimize paid media campaigns (Google Ads, LinkedIn, programmatic display, etc.) to drive lead generation and brand awareness.
- Develop and optimize creative assets for digital marketing campaigns, applying best practices for performance and engagement across ads, landing pages, social, and video.
- Create and adapt digital content (landing pages, ad copy, blog posts, nurture emails) tailored to diverse APAC audiences while maintaining brand consistency.
- Act as a consultant and strategic partner to the marketing and business teams - bringing forward best practices, new ideas, and innovative approaches. Ensure digital campaigns, creative assets, and content are fully integrated with business needs to drive holistic growth.
- Experiment with cutting-edge AI technologies to design, manage, and optimize campaigns. This includes leveraging custom paid marketing GPTs, AI-driven content creation, video tools, and other emerging platforms to maximize performance and creativity.
- Track, analyze, and report on campaign performance using analytics tools, recommending improvements to maximize ROI.
- Support regional demand generation programs, events, and campaigns with digital amplification.
- Manage agency and vendor relationships where needed for campaign execution.
- Collaborate with the global digital team to ensure alignment with global strategies while tailoring to regional market needs.
What You Will Bring
- 5–7 years of experience in digital marketing, ideally within cybersecurity, IT, or B2B technology.
- Proven experience planning and executing digital marketing campaigns across Asia-Pacific and Japan (APJ), with strong understanding of regional market dynamics, buyer behaviors, and cultural nuances.
- Strong hands-on expertise in managing paid media (PPC, social, display) and digital content creation.
- Demonstrated ability to develop and optimize creative assets for digital campaigns, with knowledge of creative best practices across formats and platforms.
- Excellent writing and editing skills, with the ability to adapt content for different audiences.
- Solid understanding of digital analytics and reporting (Google Analytics, Salesforce, marketing automation platforms).
- Collaborative team player with strong communication skills and stakeholder management experience.
- Knowledge of the B2B tech buyer’s journey and demand generation best practices.
- Agency/vendor management experience is a plus.
- Experiecne in writing and creative development/creation including video
- Familier with and actively using AI tools
- Bachelor’s degree in Marketing, Communications, Business, or related field.
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Ready to Join Us?
At Sophos, we believe in the power of diverse perspectives to fuel innovation. Research shows that candidates sometimes hesitate to apply if they don't check every box in a job description. We challenge that notion. Your unique experiences and skills might be exactly what we need to enhance our team. Don't let a checklist hold you back – we encourage you to apply.
What's Great About Sophos?
· Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach. While we are a remote first organization, applicants must have legal authorization to work in the jurisdiction where the position is posted, without requiring employer sponsorship.
· Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit
· Employee-led diversity and inclusion networks that build community and provide education and advocacy
· Annual charity and fundraising initiatives and volunteer days for employees to support local communities
· Global employee sustainability initiatives to reduce our environmental footprint
· Global fitness and trivia competitions to keep our bodies and minds sharp
· Global wellbeing days for employees to relax and recharge
· Monthly wellbeing webinars and training to support employee health and wellbeing
Our Commitment To You
We’re proud of the diverse and inclusive environment we have at Sophos, and we’re committed to ensuring equality of opportunity. We believe that diversity, combined with excellence, builds a better Sophos, so we encourage applicants who can contribute to the diversity of our team. All applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, sex, gender reassignment, marital status, race, religion or belief, color, age, military veteran status, disability, pregnancy, maternity or sexual orientation. We want to give you every opportunity to show us your best self, so if there are any adjustments we could make to the recruitment and selection process to support you, please let us know.
Data Protection
If you choose to explore an opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos. If you would like Sophos to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights. For more information on Sophos’ data protection practices, please consult our Privacy Policy Cybersecurity as a Service Delivered | Sophos
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