Digital Growth Marketing Specialist

Job Summary

We're an iconic Aussie brand with a global footprint. Our purpose is to build a connected future so everyone can thrive. We're all about providing the best experience and delivering the best tech on the best network.

This includes making Telstra the place you want to work. For you, that means a having career that grows with you and working with a team powered by human connection that prioritises wellbeing and choice.

What We Offer

• Performance-related pay
• Access to thousands of learning programs so you can level-up
• Global presence across 22 countries; opportunities to work where we do business.
• Purchased annual leave scheme
• Additional Telstra day off
• Additional 30% off Telstra products and services
• Toolkit provided (laptop + mobile phone + plan paid for)

Focus of the role

As Digital Growth Marketing Specialist - Mobile & Loyalty Growth, you will design and scale mobile‑first, loyalty‑led growth programs across app and web. Blend strategy (roadmaps, economics, governance) with hands‑on execution (journey build, testing, analytics) to drive acquisition, activation, engagement, retention, and monetization. Own the measurement backbone (attribution, cohorts, incrementality) and the martech craft (orchestration, deliverability, consent) needed to ship improvements continuously, and champion creative excellence by ensuring lifecycle experiences are not only data‑driven but also emotionally resonant and on‑brand.

You will also be expected to drive measurable customer and revenue growth by using marketing technology, data insights, and ongoing experimentation to enhance lifecycle journeys and improve customer experience within a loyalty framework.

Key Responsibilities:

• Mobile Growth Strategy & Roadmap – Define quarterly app‑first growth plans across acquisition → activation → retention; prioritize initiatives using impact/effort and hypothesis‑driven planning.
• Lifecycle Orchestration (App + Messaging) – Build and optimize behavior‑triggered journeys across push, in‑app, email, and SMS; apply segmentation, personalization, and real‑time triggers.
• Reporting & Analytics – Build robust reporting systems across mobile and web using tools like Adobe Analytics and Amplitude. Integrate MMPs (AppsFlyer, Adjust, Branch) with your analytics for reliable attribution, customer journey insights, and campaign assessment. Use
• Collected data to inform decision – Making and continually optimise strategies, ensuring measurement aligns with SKAN/iOS privacy while supporting ongoing growth.
• Loyalty Growth Levers – Drive member acquisition, first earn and redemption, engagement, and reactivation; balance offer design with program economics (earn/burn efficiency, redemption margin).
• Experimentation & CRO – Run A/B and multivariate tests on journeys and app flows; use feature‑flag experimentation for safe rollouts; apply CRO principles to landing pages and app surfaces.
• Audience & Data Activation – Leverage CDP concepts (identity resolution, event schema, real‑time audiences) for targeting and suppression.
• Governance, Privacy & Deliverability – Maintain consent integrity (CMP/IAB TCF), email authentication (SPF, DKIM, DMARC, BIMI), and sender reputation.
• Collaboration & Agile Delivery – Work within agile frameworks, partnering with product, engineering, and data teams.
• Creative Concepting & Collaboration – Partner with design and content teams to develop compelling creative treatments for lifecycle journeys; ensure assets align with brand guidelines and drive engagement.

About you

To be successful in the role, you must have:

• Mobile Engagement Expertise: Journey design, push notification strategies, in-app orchestration, deep link routing, and opt-in optimization.
• Full-Funnel Marketing: Ability to manage the entire funnel from awareness to conversion, leveraging multiple touchpoints and budgets.
• Digital-First Mindset: Experience in digital-first or start-up environments is highly valued.
• Strategic + Hands-On: Strong strategic thinking combined with the ability to execute; quick learner of new systems (system knowledge less critical than adaptability).
• Broad Digital Marketing Experience: Skilled across app, social, and other digital channels; capable of integrating strategies across business functions.
• Lifecycle Marketing: Expertise in funnel optimization, retention strategies, and customer journey design.
• Marketing Technology: Familiarity with Braze and/or Salesforce Marketing Cloud; CDP knowledge (e.g., Segment).
• Analytics & Measurement: Proficiency with GA4 or equivalent; understanding of LTV, CAC, retention metrics, and attribution basics.
• Experimentation & Optimization: Experience with A/B and multivariate testing, CRO tools (Optimizely, VWO), and feature flag testing.
• Deliverability & Consent Management: Knowledge of SPF, DKIM, DMARC, BIMI fundamentals; CMP/IAB TCF awareness.
• Collaboration & Agile Practices: Strong stakeholder management, backlog prioritization, and cross-functional teamwork.
• Creative Excellence: Ability to translate insights into creative briefs, evaluate concepts for clarity and impact, and maintain brand tone across channels.
• Storytelling & Visual Literacy: Understanding how copy, design, and motion influence engagement in mobile and loyalty contexts.

We're amongst the top 2% of companies globally in the CDP Global Climate Change Index 2023, being awarded an 'A' rating. If you want to work for a company that cares about sustainability, we want to hear from you.

As part of your application with Telstra, you may receive communications from us on +61 440 135 548 (for job applications in Australia) and +1 (623) 400-7726 (for job applications in the Philippines and India).

When you join our team, you become part of a welcoming and inclusive community where everyone is respected, valued and celebrated. We actively seek individuals from various backgrounds, ethnicities, genders and disabilities because we know that diversity not only strengthens our team but also enriches our work. We have zero tolerance for harassment of any kind, and we prioritise creating a workplace culture where everyone is safe and can thrive. 

As part of the hiring process, all identified candidates will undergo a background check, and the results will play a role in the final decision regarding your application.

We work flexibly at Telstra. Talk to us about what flexibility means to you. When you apply, you can share your pronouns and / or any reasonable adjustments needed to take part equitably during the recruitment process.

We are aware of current limitations with our website accessibility and are working towards improving this. Should you experience any issues accessing information or the application form, and require this in an alternate format, please contact our Talent Acquisition team via the contact details found at www.telstra.com.au/careers/diversity-equity-and-inclusion/disability-employment.