Lead Atomi's demand strategy with creative campaigns that enhance brand trust and support sales. Collaborate with cross-functional teams for integrated marketing initiatives.
Join Atomi: Reinvent how the world learns.
At Atomi, we're on a mission to unlock human potential by transforming the way students learn and teachers teach. Our platform combines cutting-edge technology with a creative, human-first approach, turning complex ideas into simple, engaging experiences for students, educators, and parents everywhere.
We’re driven by curiosity, humility, and a relentless focus on quality and innovation. At Atomi, your ideas matter, your creativity counts, and your work directly impacts how hundreds of thousands of learners engage with education around the globe.
Come build something remarkable with us.
The opportunity
As a Demand and Campaigns Lead, you'll help shape how Atomi shows up in the world. This role owns the narrative behind our campaigns and turns strategy into thoughtful, creative demand programs that support pipeline growth and long-term brand strength.
You’ll sit at the intersection of brand, content, campaigns and revenue, bringing structure and creative judgment to how demand is generated and activated. Working closely with the Head of Marketing, Brand Studio, Product Marketing, Growth and Sales, you’ll make sure everything we put into market feels connected, intentional and genuinely useful to schools and teachers.
This is a highly autonomous role for a strong individual contributor who enjoys owning ideas end-to-end. You’ll help define how we do marketing at Atomi, not just execute briefs handed to you.
What You'll Do
- Own Atomi’s demand strategy and translate it into clear, campaign-led programs.
- Develop strong campaign narratives and messaging frameworks that support both pipeline growth and long-term brand trust.
- Lead demand and account-based marketing, designing and executing programs aligned to sales priorities and target accounts.
- Shape demand-led content that educates schools, builds confidence and supports strong sales conversations.
- Partner with Brand Design from the start to bring campaigns to life creatively and consistently
- Work closely with Product Marketing, Growth and Events to ensure campaigns feel joined up across channels.
- Collaborate with Sales and Customer Success to ensure all campaigns are relevant, practical and adopted.
- Use insight and experimentation to improve campaign effectiveness over time, without chasing short-term wins at the expense of the brand.
What You'll Bring to Atomi
- 5+ Years in creative campaign and/or demand marketing roles (SaaS preferred).
- Demonstrated experience leading creative, integrated campaigns in a sales-led environment.
- Experience partnering closely with brand, design and creative teams.
- Able to balance commercial goals with creative and brand considerations.
- Confident communicator with strong cross-functional influence.
- Exceptional writing, editing and storytelling skills with sharp attention to tone and structure.
- Open to experimenting with AI to boost quality, speed and scale without compromising brand.
- A proactive, strategic mind who brings clarity, creativity and strong ideas to every project.
- Comfortable in a fast-paced, collaborative environment operating as a senior individual contributor with high autonomy.
How to apply
Ironically for an education company, we’re not huge sticklers for qualifications. We’re more interested in how your skills and experience can contribute to our team. Make sure to include links to any relevant projects, like your portfolio, writing, GitHub, etc. - whatever helps us understand what you're good at, what you're passionate about, and why you’d be a great fit at Atomi.
We also know great people come from all kinds of backgrounds, so even if you don't meet all the requirements we've listed, you should still apply.
Please note: You'll need Australian working rights for this role.
Top Skills
AI
SaaS
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