Deliverability Strategist

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
Summary
Deliverability Strategists at Klaviyo are critical to the success of our Premier Customers, ensuring a high-quality sending experience through expert guidance, strategic execution, and deep deliverability and product knowledge. Strategists drive customer adoption of best practices through professional communication, timely execution, and strategic insight. This role requires a positive, proactive attitude, the ability to lead with solutions rather than concerns, and the presence to engage executive-level stakeholders with confidence.
Deliverability Strategists work directly with Klaviyo customers to understand marketing goals and messaging strategies, build strategic roadmaps, and support both customer and internal teams in achieving business outcomes. Strategists collaborate cross-functionally to ensure customers receive consistent value and strategic support, with a focus on retention and measurable success across their book of business.
Duties and Responsibilities

• Manage an assigned book of business with professionalism and accountability
• Develop proactive, preventative deliverability strategies based on current industry trends
• Conduct deliverability audits and performance reviews, linking findings to business impact with clear, actionable recommendations
• Support customers in resolving issues such as blocklisting, spam traps, or inboxing challenges, framing solutions in business terms
• Monitor delivery metrics, create data-driven plans, and communicate results in a structured, impact-focused format
• Quantify improvements in deliverability performance, inbox placement, and engagement metrics through consistent analysis and reporting
• Handle technical objections with clarity, connecting technical solutions to customer business goals
• Collaborate across teams to drive adoption of best practices in segmentation, personalization, and responsive messaging strategies
• Deliver a high standard of customer experience through consistent, clear, and solution-oriented communication
• Cultivate long-term relationships across the book of business, aligning with shared strategic goals and executive-level stakeholders
• Demonstrate adaptability and collaboration, contributing to team knowledge through documentation of best practices and lessons learned
• Maintain a professional demeanor and executive presence in customer interactions, presentations, and internal discussions

Required Skills and Abilities

• Proven ability to demonstrate how improved deliverability strategies impact opens, clicks, and revenue
• Excellent communication skills with the ability to present confidently to a range of stakeholders, including executive-level contacts
• Solution-oriented mindset: ability to lead with recommendations and maintain a positive, proactive attitude in challenging situations
• Strong relationship management and influence skills with the ability to find common ground and guide customers toward best practices
• Competence in interpreting and reporting on email deliverability data to drive improvements
• Familiarity with email infrastructure components such as DNS, SPF, DKIM, DMARC, and BIMI
• Understanding of bounce types and classification
• Knowledge of global email laws (e.g., CAN-SPAM, GDPR, CASL)
• Occasional travel for team or customer meetings

Education and Experience

• Bachelor's degree (preferably in an IT-related field) or equivalent relevant experience
• 5+ years of experience in a data-driven email deliverability role
• Experience managing an enterprise-level book of business, preferably at an ESP serving enterprise-level senders
• Familiarity with third-party email testing tools, such as seedlist and postmaster platforms

Bonus Experience

• Experience with Klaviyo or comparable marketing automation platforms
• Familiarity with SMS and MMS technologies and regulations
• Experience using third-party deliverability, design, and analytics tools
• Additional languages i.e Mandarin, Cantonese..

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.
Please see the independent bias audit report covering our use of Covey here
Our salary range reflects the cost of labour in the country where the job post is advertised. The base salary offered for this position is determined by several factors, including the applicant's job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company's annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. Please visit Klaviyo Rewards - Global Benefits to find out more about our Total Rewards package.
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
Base Pay Range in Local Currency:
$112,000 - $168,000 AUD
Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.
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