Customer Engagement Marketing Manager, Vice President

Job Description
Take on a leadership role where you will oversee and deliver impactful customer onboarding and engagement campaigns that strengthen retention and financial health. Partner with senior leaders and cross-functional teams to drive process excellence and creative thought leadership.
As a Vice President, Marketing Manager in the Consumer Bank Customer Engagement Campaign Management team, you will lead large-scale, multi-channel campaigns focused on customer onboarding, retention, and financial health. You'll drive process excellence, creative thought leadership, and act as an Authorized Approver of creative and audience targeting, making a significant impact within the Customer Engagement team.
Job responsibilities

• Lead end-to-end creative development, execution, and management of customer onboarding and engagement campaigns across digital, email, direct mail, social, and website channels.
• Develop and maintain proactive, strong partnerships between the Customer Engagement team, strategy partners, and internal/external execution partners.
• Manage senior-level relationships with agencies and vendors, and serve as the Authorized Approver on creative and audience targeting for team members.
• Execute omni-channel marketing campaigns and provide overall project management, ensuring initiatives are on-strategy, on time, within budget, and effectively coordinated across multiple channels and multi-functional teams.
• Track and manage content updates and annual recertification of in-market tactics and materials.
• Lead efforts to continuously improve both the customer onboarding and engagement experience, with a strong focus on testing and optimization to drive strategic recommendations.
• Drive creative thought leadership and process improvement initiatives within the Customer Engagement space.
• Collaborate with marketing managers to identify opportunities, campaign strategy, and frameworks for measurement and reporting.
• Participate in pilot programs and actively rethink processes to simplify and build additional capabilities.
• Serve as a leader on initiatives outside of assigned campaigns, including cross-program creative leadership, process improvement, and other strategic roles.
• Act as a culture leader, identifying key skills and engaging with the team beyond day-to-day duties and communicate effectively with senior leaders and others in written and verbal communications; present and facilitate large-scale meetings.

Required qualifications, capabilities, and skills

• 7+ years of experience in a marketing campaign execution role, with a focus on customer engagement, retention, onboarding, or lifecycle marketing.
• Demonstrated experience overseeing and providing guidance on campaign execution for other team members or cross-functional partners.
• 3+ years of agency/vendor management experience.
• Experience as a leader in a fast-paced environment, with strong skills in multi-tasking and prioritization.
• Ability to balance tactical project management with strategic thinking and creative leadership, while adhering to a tight controls environment.
• High energy, solutions-oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines.
• Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members.
• Team player with a positive, can-do attitude; comfortable with continuously changing opportunities and priorities.
• Curious and creative with a focus on constant improvement.
• Excellent written and oral communication skills; experience presenting to senior level executives.

Preferred qualifications, capabilities, and skills

• 4-year college degree
• Experience in financial services, including customer engagement, retention, onboarding, or lifecycle marketing, and/or agency-side experience

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.