The CRM Lifecycle Manager will lead email marketing initiatives, optimize engagement strategies, analyze performance, and manage a team to improve customer retention and lifetime value.
About Envato
At Envato, everything we do is about empowering creatives to thrive.
We're here to help creatives bring their ideas to life, supercharge their workflows, and equip them with an unparalleled toolkit they can use anywhere. With unlimited access to world-class assets, innovative AI tools, and hands-on tutorials, we deliver what creatives need today - and are continually evolving our offering. As AI transforms the creative landscape, we’re committed to building what’s next for the future.
We’re a purpose-driven company and certified B Corp. We’ve long embraced flexible, inclusive ways of working and we’re proud of the connected culture we’ve built across our global team. Our values: Community Spirit, Build Our Future, Embrace Diversity, Make It Happen, and Make Envato Proud, guide everything we do, shaping how we work, grow, and succeed.
You can read more about us on our blog, including news of our acquisition by Shutterstock Inc in 2024.
About the role
As a CRM Lifecycle Manager at Envato, you’ll take our email marketing to the next level. You’ll lead a team of three specialists, own the email marketing roadmap, and drive a data-led approach to customer acquisition and retention. You’ll be responsible for the strategy, execution, and continuous optimisation of our CRM programs—focused on boosting customer engagement, retention, and lifetime value.
This role is ideal for someone who combines a deep understanding of lifecycle marketing, strong copywriting and analytical skills, and hands-on experience with CRM platforms. You’ll play a key role in shaping high-impact, personalised customer experiences that reflect Envato’s tone and values. Reporting to the Director of CRM & Marketing Operations, you’ll also contribute to the broader marketing strategy and help evolve how we connect with our global community.
What you'll be doing
- Define and continuously optimise Envato’s email marketing roadmap with a focus on customer acquisition and retention.
- Lead the creation and execution of user email flows, using data insights to identify opportunities for improvement.
- Analyse campaign performance to understand what’s working, share insights, and build scalable, automated programs.
- Drive advanced segmentation strategies and partner with Analytics to track, test and optimise performance across all emails.
- Own the email performance dashboard in collaboration with Analytics, ensuring clear measurement of key success metrics.
- Manage Envato’s email platform (currently Iterable), including evaluating and implementing new tools or features.
- Partner with Product teams to align email initiatives with broader growth strategies and opportunities.
- Communicate the roadmap clearly and collaborate with key stakeholders to ensure strong performance across marketing.
- Oversee email deliverability and compliance with global privacy regulations, maintaining performance against industry benchmarks.
- Lead and coach a team of email specialists, fostering development, collaboration and alignment with Envato’s values.
About you
- You likely have 8+ years of email marketing experience in ecommerce, ideally across both subscription and non-subscription models.
- Demonstrated success scaling email programs and driving strong ROI through data-led optimisation.
- Skilled in CRM platforms such as Iterable or Braze, with hands-on experience in A/B testing and campaign performance tracking.
- Strong copywriting and communication skills, able to craft engaging messages across multiple CRM touchpoints.
- Confident analysing data, briefing Analytics teams, interpreting insights, and iterating strategies accordingly.
- Experienced in stakeholder management and cross-functional collaboration to align email strategy with broader business goals.
- Proven ability to lead and develop high-performing email marketing teams.
- Experience working within data privacy regulations, and proficiency with tools like Tableau and Google Analytics; experience in a B2B or SaaS environment is a plus.
Life at Envato
• Flexible Working: remote-first with flexibility for you to manage work and life as you need.
• Work from Anywhere: apply to work in another location for up to 3 months per calendar year.
• Connection Budget: an annual budget to connect with the team IRL where and when possible.
• Learning Budget: study leave and an annual budget for you to put towards your learning and development.
• Home Office Allowance: a contribution towards your set-up and a monthly allowance to support work from home costs.
• Wellbeing: access to a holistic assistance program that provides support in many areas of life and health.
• Volunteer Leave: 2 days per calendar year to volunteer and give back to the community.
• Parental Leave:20 weeks paid primary carer leave, and 6 weeks paid secondary carers leave.
We appreciate the time you’ve taken to apply to Envato and we're committed to responding to every applicant.
By submitting your application you are agreeing to our Privacy Policy. If you would like to understand how we handle personal information before submitting your application, please read through our Privacy Policy.
Research shows candidates from neurodiverse and underrepresented backgrounds often only apply for roles if they meet all the criteria. We like to make our hiring decisions based on lived experience, so if you’re keen to apply and need reasonable adjustments please let us know.
#LI-Remote
Top Skills
Google Analytics
Iterable
Tableau
Envato Melbourne, Victoria, AUS Office
551 Swanston St, Melbourne, Victoria, Australia, 3000
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