IN A NUTSHELL…
Over the past 15 years, Bellroy has grown into a global brand with an ever expanding customer base - with a big focus on making every part of the customer experience feel more thoughtful and personal. Our CRM team helps make that happen by planning campaigns that build long-term relationships, boost repeat purchasing, and keep our customers engaged in ways that feel relevant and considered.
As our CRM Coordinator, you’ll support this work by executing and refining email campaigns and flows, setting up tests, managing audiences, and helping us optimise how we communicate with our customers. You’ll get hands-on experience with tools like Klaviyo and Segment, while working with a team that values innovative insight, collaboration and trying something new.
This role will be in the marketing team and reporting to the CRM lead. The role requires cross-team collaboration and communication (working with creative, data, tech and marketing teams), so you’ll need to feel comfortable working cross-functionally and keeping things moving. The ideal working style for this role is detail-oriented, proactive, and process-driven. You’ll be managing multiple campaigns and tasks at once, so strong organisation and good communication are key.
YOU COULD BE THE ONE IF YOU…
- Have 1–2 years experience in a marketing, CRM, or a digital communications role - preferably in eCommerce, retail, or consumer-focused brands
- Have experience using key platforms such as Email Service Providers (ideally Klaviyo) and Customer Data Platforms (ideally Segment) to build and send marketing emails, and to support personalised, data-driven marketing and campaign targeting
- Are confident working with Google Sheets and understand the basics of customer segmentation and email performance metrics (open rates, click-throughs, conversions, etc.)
- Demonstrate clear and professional communication skills; whether briefing a designer, documenting a new process, or updating a manager, you take initiative, asking insightful questions, and work independently once tasks are understood
- Possess a natural curiosity about customer behavior and a strong interest in using data to personalise marketing and enhance customer experiences, while being eager to develop your skills in CRM and customer retention.
IF YOU WERE HERE LAST WEEK, YOU WOULD HAVE…
- Scheduled an email campaign in Klaviyo - creating audience segments, setting up A/B tests, and QA’ing assets before setting it live
- Reviewed historic product sales and current trends to select the product mix for an upcoming campaign, then collaborated with the creative and marketing teams to plan next month’s campaign concepts and brainstorm new campaign opportunities
- Worked with the ecommerce team to get dynamic content live on site, creating audiences and displaying relevant content to improve their experience
- Analysed recent campaign performance - including open rates, click-throughs, and revenue - and shared insights with the email team to help optimise upcoming sends
- Partnered with the data team to set up an automated process for our back-in-stock emails
- Planned a new version of the post-purchase journey, setting up flow logic, send delays, and purchase-based dynamic content
- Led our weekly email execution meeting, reviewing task progress, campaign timelines, and discussing creative direction with the team
WHY WORK FOR BELLROY?
At Bellroy, it takes a wonderfully diverse crew to make everything tick. We’re a close-knit group of thinkers and makers from over 25 different countries, each contributing unique skills to achieve our shared vision. We believe that embracing diverse backgrounds and perspectives is key to staying agile and resilient. So, even if your experience isn’t an exact match, but you feel you have something special to contribute, we’d love to hear from you.
Bellroy is committed to making our hiring process accessible to everyone, including individuals with disabilities. If you need reasonable accommodations at any stage—whether it’s applying, interviewing, completing pre-employment testing, or otherwise participating in the selection process—please contact us at [email protected]. Include your full name, the best way to reach you, and the type of accommodation you need to support you throughout the application process. We’re here to help and ensure you have the best possible experience.
Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish. We make great carry products that delight people in their everyday lives, while constantly innovating to improve the sustainability of our materials. We donate a portion of our revenue to some of the world’s most effective charities and are a certified B Corporation. We have carefully built our culture on radical effectiveness. Our credo is “smart people with good intentions who get shit done” (yes, really).
Top Skills
Bellroy Melbourne, Victoria, AUS Office
Melbourne, Victoria, Australia
