The CRM Coordinator will enhance customer communication, develop campaign strategies, analyze results, and collaborate with teams to improve player retention.
CRM Coordinator
With an ever increasing catalogue of products and customer base, we are increasing our CRM team and hiring a CRM Coordinator to assist with customer communication on all things Easygo in our Spanish markets. The CRM Coordinator will contribute to maximising growth and customer retention through implementing strategy and communications to a rapidly growing player base.
Role and Responsibilities
- Coordinate communication and content to enhance the user experience and stages of the player lifecycle.
- Recommend and develop optimal plans for delivery of campaign, campaign format and campaign platform to grow profitability, creating action plans and strategies where appropriate
- Enhance player lifetime value, reduce churn and implement relevant CRM strategy.
- Collaborate with the content and marketing teams to identify which offers to promote and when
- Be responsible for researching and sourcing relevant content to communicate with our player base
- Monitor and analyse results of email/SMS campaigns, including completing weekly/monthly KPI reports.
Work experience and skills
- Retention marketing knowledge
- Passionate team player with the ability to work with colleagues across departments
- An eye for detail, enhancing the experience of customers through top-line communication
- Fluent English both written and spoken
- You have experience working with creative teams, such as digital design, to prepare visual assets for campaigns.
- Detail-oriented and well organized. You know how to prioritize, and you consider the broader implications of your actions on the projects you participate in.
- You can manage complexity and to progress with several tasks at a time.
Desirable qualifications
- Familiarity with EDM & other CRM marketing tools is desirable
- Gambling and sports knowledge would be highly regarded
Top Skills
Crm Marketing Tools
Edm
Easygo Melbourne, Victoria, AUS Office
Melbourne, Victoria, Australia
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