The Creative Marketing Manager will lead the creative testing process on Meta platforms, analyze performance metrics, manage UGC creator pipelines, and optimize ad creatives iteratively to drive results.
We are a fast-growing luxury lingerie brand serving a global customer base. As we scale aggressively through paid social—particularly Meta—we’re looking for a performance-driven Creative Marketing Manager to lead and evolve our AI-powered creative testing engine.
This is not a “post and hope” marketing role.
This is about building a data-driven, AI-enhanced system that continuously tests, optimizes, and scales winning creatives.
If you understand that great ads are engineered, iterated, and accelerated with AI — not guessed — this role is for you.
What you'll own1. Meta Creative Testing & Scaling
- Lead the entire creative testing process inside Meta Ads Manager
- Launch structured, high-volume testing campaigns weekly
- Leverage AI tools to generate, iterate, and scale creative variations
- Analyze performance metrics (CTR, hook rate, thumb stop ratio, CPA, ROAS)
- Rapidly kill underperformers and scale winners with confidence
- Continuously refresh creative angles to avoid fatigue
2. UGC & Creator Pipeline
- Source and recruit high-quality UGC creators
- Write clear, performance-driven briefs
- Manage creator deliverables and timelines
- Ensure a steady weekly flow of fresh ad creatives
3. Performance Analysis & Optimization
- Deliver weekly performance breakdowns with clear insights
- Identify patterns in winning hooks, formats, and messaging
- Turn data into actionable creative direction
- Work directly with the Founder to align growth strategy
- Your performance will be measured by results — not activity.
RequirementsYou Are:
- Someone with 3–5 years in digital marketing who wants full ownership
- Highly confident inside Meta Ads Manager
- Comfortable using AI tools to enhance creative output and speed
- Obsessed with testing, iteration, and performance
- Fast, decisive, and comfortable killing underperforming ads
- A social media manager who also "does ads"
- Looking for a role where someone tells you what to test each week
Core Tools:
- Meta Ads Manager
- Instagram & Facebook ad ecosystems
- CapCut (or similar video editing tools)
- Later (or similar scheduling tools)
- AI creative tools (e.g., Nano Banana, Sora, Pippit)
- AI-powered ad testing or iteration tools
Bonus Experience With:
- Klaviyo
- Motion / Atria
- Adobe Photoshop
BenefitsCompensation & Working Setup
- Full-time, fully remote
- Some overlap with Melbourne (AEST) required for weekly check-ins
- Direct reporting line to the Founder
Top Skills
Adobe Photoshop
Ai Creative Tools
Capcut
Facebook
Instagram
Klaviyo
Meta Ads Manager
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