The Creative Marketing Manager will lead the creative testing process on Meta platforms, analyze performance metrics, manage UGC creator pipelines, and optimize ad creatives iteratively to drive results.
Avec Amour is a luxury lingerie brand serving customers globally. We are scaling aggressively through paid social — particularly Meta — and we are looking for a performance-driven Creative Marketing Manager to lead and evolve our AI-powered creative testing engine.
This is not a “post and hope” marketing role.
This is about building a data-driven, AI-enhanced system that continuously tests, optimizes, and scales winning creatives.
If you understand that great ads are engineered, iterated, and accelerated with AI — not guessed — this role is for you.
What you'll own1. Meta Creative Testing & Scaling
- Lead the entire creative testing process inside Meta Ads Manager
- Launch structured, high-volume testing campaigns weekly
- Leverage AI tools to generate, iterate, and scale creative variations
- Analyze performance metrics (CTR, hook rate, thumb stop ratio, CPA, ROAS)
- Rapidly kill underperformers and scale winners with confidence
- Continuously refresh creative angles to avoid fatigue
2. UGC & Creator Pipeline
- Source and recruit high-quality UGC creators
- Write clear, performance-driven briefs
- Manage creator deliverables and timelines
- Ensure a steady weekly flow of fresh ad creatives
3. Performance Analysis & Optimization
- Deliver weekly performance breakdowns with clear insights
- Identify patterns in winning hooks, formats, and messaging
- Turn data into actionable creative direction
- Work directly with the Founder to align growth strategy
- Your performance will be measured by results — not activity.
RequirementsYou Are:
- Someone with 3–5 years in digital marketing who wants full ownership
- Highly confident inside Meta Ads Manager
- Comfortable using AI tools to enhance creative output and speed
- Obsessed with testing, iteration, and performance
- Fast, decisive, and comfortable killing underperforming ads
- A social media manager who also "does ads"
- Looking for a role where someone tells you what to test each week
Core Tools:
- Meta Ads Manager
- Instagram & Facebook ad ecosystems
- CapCut (or similar video editing tools)
- Later (or similar scheduling tools)
- AI creative tools (e.g., Nano Banana, Sora, Pippit)
- AI-powered ad testing or iteration tools
Bonus Experience With:
- Klaviyo
- Motion / Atria
- Adobe Photoshop
BenefitsCompensation & Working Setup
- Full-time, fully remote
- Some overlap with Melbourne (AEST) required for weekly check-ins
- Direct reporting line to the Founder
Top Skills
Adobe Photoshop
Ai Creative Tools
Capcut
Facebook
Instagram
Klaviyo
Meta Ads Manager
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