Content Strategist

Company Description

CapTech is an award-winning consulting firm that collaborates with clients to achieve what’s possible through the power of technology. At CapTech, we’re passionate about the work we do and the results we achieve for our clients. From the outset, our founders shared a collective passion to create a consultancy centered on strong relationships that would stand the test of time. Today we work alongside clients that include Fortune 100 companies, mid-sized enterprises, and government agencies, a list that spans across the country.

Job Description

CapTech’s Customer Experience (CX) team seeks a talented content strategist with strong a background and portfolio in content strategy. This person will have demonstrated ability to work in close collaboration and support of design, UX, and copywriting teams. 

This could be the right opportunity for you if: 

• You possess content strategy, content marketing, search engine optimization (SEO), digital marketing, web development and content analytics skills. 

• You can create and communicate actionable strategies that lead our client to digital maturity. 

• You have the ability to explain and apply content strategy activities. 

• You understand and can implement the planning of web analytics, tag management, and behavioral analytics platforms. 

• You understand fundamental technical considerations related to delivering dev-ready assets. 

• You are a self-starter, yet able to take feedback from clients and direction from Content Managers and Creative Directors, all while collaborating closely with project teams. 

• You are detail and data driven with the ability to support and deliver work at the highest quality standards on or ahead of deadlines. 

• You have the ability to work productively and effectively in a remote work environment. 

Responsibilities may include: 

• Selection of MarTech vendors, A/B testing, multivariate testing, and personalization projects. 

• Collaborating in project teams by participating in all content, design and UX activities across multiple projects. 

Qualifications

• Solid portfolio, showcasing excellent content strategy skills and results. 

• Proficiency in tools such as Google Analytics, Adobe Analytics, Sitecore Analytics. 

• Ability to collaborate with UX and copywriter for content strategy implementation and impact. 

• Proven ability to explain and apply content strategy and optimization activities. 

• Understanding of information architecture, content hierarchy, taxonomy, and labeling. 

• Ability to apply keyword findings and how keywords impact copy. 

• Interest in seeking coaching and mentoring from colleagues with advanced content strategy and UX expertise. 

• Flexibility to attend key CX meetings and trainings. 

• Flexibility when working through revisions, from initial brainstorming to execution and refinement. 

• Robust prioritization skills for meeting deadlines and collaborative work. 

• Experience editing and/or proofing quickly and within tight deadlines 

• 2-3+ years professional experience. 

• 4-year+ degree, B.A. in English, Communications, Journalism, or B.S. in related fields. 

Preferred but not required: 

• Experience in a consulting or digital agency context. 

• Experience with SEO tools, working knowledge of HTML, CSS, and JavaScript. 

Please attach samples of your work with your application in order to be considered. 

Additional Information

We want everyone at CapTech to be able to envision a lasting and rewarding career here, which is why we offer a variety of career paths based on your skills and passions. You decide where and how you want to develop, and we help get you there with customizable career progression and a comprehensive benefits package to support you along the way. Alongside our suite of traditional benefits encompassing generous PTO, health coverage, disability insurance, paid family leave and more, we’ve launched extended benefits to help meet our employees’ needs. 

• CapFlex – Employee-first mentality that supports a remote and hybrid workforce and empowers daily flexibility while servicing our clients
• Learning & Development – Programs offering certification and tuition support, digital on-demand learning courses, mentorship, and skill development paths

• Modern Health –A mental health and well-being platform that provides 1:1 care, group support sessions, and self-serve resources to support employees and their families through life’s ups and downs
• Carrot Fertility –Inclusive fertility and family-forming coverage for all paths to parenthood – including adoption, surrogacy, fertility treatments, pregnancy, and more – and opportunities for employer-sponsored funds to help pay for care
• Fringe –A company paid stipend program for personalized lifestyle benefits, allowing employees to choose benefits that matter most to them – ranging from vendors like Netflix, Spotify, and GrubHub to services like student loan repayment, travel, fitness, and more
• Employee Resource Groups – Employee-led committees that embrace and incorporate diversity and inclusion into our day-to-day operations
• Philanthropic Partnerships – Opportunities to engage in partnerships and pro-bono projects that support our communities. 
• 401(k) Matching – Generous matching and no vesting period to help you continue to build financial wellness

CapTech is an equal opportunity employer committed to fostering a culture of equality, inclusion and fairness — each foundational to our core values. We strive to create a diverse environment where each employee is encouraged to bring their unique ideas, backgrounds and experiences to the workplace. For more information about our Diversity, Inclusion and Belonging efforts, click HERE. As part of this commitment, CapTech will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Laura Massa directly via email [email protected].

At this time, CapTech cannot transfer nor sponsor a work visa for this position. Applicants must be authorized to work directly for any employer in the United States without visa sponsorship.

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