At Skillsoft, we propel organizations and people to grow together through transformative learning experiences. We believe every team member has the potential to be AMAZING. Join us in our quest to transform learning and help individuals unleash their edge.
Overview
The Content Marketing Strategist leads content marketing for the B2B Skillsoft marketing campaign. This position is focused on driving brand awareness, generating pipeline opportunities, and fostering growth within existing customer accounts. The ideal candidate will bring campaign messaging to life by identifying content gaps and uncovering new opportunities and then using those insights to craft comprehensive content strategies and lead content execution in support of the marketing campaign.
In this role, the Content Marketing Strategist is responsible for the process of planning, creating, distributing, sharing and publishing content such as blogs, websites, infographics, videos, guides, emails, podcasts, event breakouts, and more for their marketing campaign.
Opportunity Highlights:
- Develop and define the content journey, based on audience, and build related content that differentiates Skillsoft in the market for the B2B campaign
- Determine content gaps, and use that insight to optimize content journey, strategy and set of experiences for the campaign
- Work closely with internal teams and SMEs to understand the business objectives, target audience, differentiators as well as the narrative and messaging to develop content strategy
- Plan, create, write, edit and approve content such as client stories, video scripts, whitepapers and web copy that effectively tell our stories and communicate our message across multiple channels
- Leverage data and insights to shape content strategies, while ensuring it ladders up to the company brand values.
- Build out an editorial calendar for their campaign and manage the execution of content creation.
- Keep up with the latest trends in storytelling and content marketing and seize opportunities to test and learn to improve content engagement and conversion continuously.
Skills & Qualifications:
- Bachelor's degree in Marketing, English or Communications preferred
- 2+ years of experience in content marketing creation and/or strategy
- Excellent verbal and written communication skills needed
- Experience with B2B and Software as a Service is a plus
- Ability to manage variety of stakeholder needs
- Proven ability to prioritize and multitask in fast paced, dynamic environment
- Understanding of where marketing content fits into the go-to-market strategy
- Experience working within a marketing campaign is a plus
Target base salary range for this job requisition is anticipated to be $91,000 to $113,000 annualized.
We also offer Enterprise benefits including but not limited to: medical, dental, vision, and paid time off.
The company may modify salaries, salary ranges and/or Pay Plans from time to time as it deems necessary.
Skillsoft delivers online learning, training, and talent solutions to help organizations unleash their edge. Leveraging immersive, engaging content, Skillsoft enables organizations to unlock the potential in their best assets – their people – and build teams with the skills they need for success. Empowering 36 million learners and counting, Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development with resources for Leadership Development, Business Skills, Technology & Development, Digital Transformation, and Compliance.
Skillsoft is partner to thousands of leading global organizations, including many Fortune 500 companies. The company features three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform, which offers measurable impact across the entire employee lifecycle. Learn more at www.skillsoft.com.
Thank you for taking the time to learn more about us.
If this opportunity intrigues you, we would love for you to apply!
NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.
Skillsoft is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
