Lead content marketing initiatives, manage production teams, optimize multi-channel content, and create educational materials combining AI and traditional techniques for creative professionals.
About Envato
At Envato, everything we do is about empowering creatives to thrive.
We're here to help creatives bring their ideas to life, supercharge their workflows, and equip them with an unparalleled toolkit they can use anywhere. With unlimited access to world-class assets, innovative AI tools, and hands-on tutorials, we deliver what creatives need today - and are continually evolving our offering. As AI transforms the creative landscape, we’re committed to building what’s next for the future.
We’re a purpose-driven company and we’ve long embraced flexible, inclusive ways of working. We’re proud of the connected culture we’ve built across our global team. Our values: Community Spirit, Build Our Future, Embrace Diversity, Make It Happen, and Make Envato Proud, guide everything we do, shaping how we work, grow, and succeed.
You can read more about us on our blog, including news of our acquisition by Shutterstock Inc in 2024.
About the Role
As the Content Marketing Lead, you will work with the Senior Content Marketing Manager to execute high-impact content initiatives that inspire and support Envato's global community of creative professionals. This role is central to bringing Envato's positioning to life through compelling content across our key owned channels: the blog, YouTube, and social media.
What you'll be doing
- Content Production: Execute high-quality content across design, video, and audio that demonstrates hybrid AI-traditional workflows, ensuring brand standards while resonating with creative professionals.
- Editorial Management: Manage freelance writers, video creators, and experts through briefing, feedback, and coordination while maintaining editorial standards and authentic voices.
- Multi-Channel Optimisation: Adapt content for blog, YouTube, and social platforms, optimising for SEO/AEO and transforming hero content into multi-format campaigns.
- Technical Expertise: Maintain deep knowledge of creative tools (Adobe, Figma, DaVinci) and AI developments, serving as internal expert on hybrid workflows and emerging trends.
- Cross-Functional Collaboration: Partner with product marketing, brand, SEO, CRM and social teams to support launches, integrated campaigns, and seasonal content.
- Strategic Development: Create educational content bridging traditional and AI-enhanced techniques, showcasing how Envato's tools complement professional software while driving adoption.
About you
- Deep creative workflow expertise with hands-on proficiency in traditional creative software and emerging AI tools. Able to explain complex technical concepts accessibly.
- Proven track record producing engaging content for creative professionals, demonstrating understanding of how designers, video editors, and creators work.
- Content production management including freelancer direction, SEO optimisation, multi-channel adaptation, and ability to scale production while balancing multiple projects.
- Strategic capabilities including data interpretation for optimisation, prompt engineering, visual judgment, and experience working in cross-functional remote teams at the AI-creativity intersection.
Life at Envato
• Flexible Working: remote-first across Australia or New Zealand with flexibility for you to manage work and life as you need
• Work from Anywhere: apply to work in another location for up to 3 months per calendar year.
• Connection Budget: an annual budget to connect with the team IRL where and when possible.
• Learning Budget: study leave and an annual budget for you to put towards your learning and development.
• Home Office Allowance: a contribution towards your set-up and a monthly allowance to support work from home costs.
• Wellbeing: access to a holistic assistance program that provides support in many areas of life and health.
• Volunteer Leave: 2 days per calendar year to volunteer and give back to the community.
• Parental Leave:20 weeks paid primary carer leave, and 6 weeks paid secondary carers leave.
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Research shows candidates from neurodiverse and underrepresented backgrounds often only apply for roles if they meet all the criteria. We like to make our hiring decisions based on lived experience, so if you’re keen to apply and need reasonable adjustments please let us know.
#LI-Remote
Top Skills
Adobe
Davinci
Figma
Envato Melbourne, Victoria, AUS Office
551 Swanston St, Melbourne, Victoria, Australia, 3000
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