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Healthcare Australia

Communications Manager

Posted 6 Days Ago
Be an Early Applicant
In-Office
Melbourne, Victoria
Senior level
In-Office
Melbourne, Victoria
Senior level
The Communications Manager will develop and execute client-focused digital communication strategies, create engaging content, and analyze performance metrics to optimize campaigns.
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Company Description

Healthcare Australia (HCA) is Australia's largest specialist healthcare workforce provider. We are a major provider of healthcare services across Australia, including allied health, primary care, recruitment, NDIS, care services, and training.

 

Job Description

Reporting to the Head of Brand and Content, the Communications Manager plays a key role in shaping and delivering client-facing communications that strengthen Healthcare Australia’s brand and support business growth.

In this role, you’ll lead the development of engaging digital content across email marketing, website copy, and paid media, ensuring consistent, high-impact messaging across all HCA brands. You’ll collaborate closely with Brand, Digital Marketing, HR, and other stakeholders to deliver communications that resonate with clients and support the broader 1HCA vision.

This is an ideal opportunity for a communications professional who enjoys blending creativity with strategy and using data insights to continuously refine and improve digital engagement.

Key aspects of the role include:

  • Developing and executing client-focused communications strategies across digital channels
  • Creating compelling content for email campaigns, websites, blogs, landing pages, and advertising
  • Designing and delivering email marketing campaigns that drive engagement, cross-selling, and client loyalty
  • Collaborating with internal teams to ensure cohesive messaging across all touchpoints
  • Supporting occasional internal communications such as company updates and organisational announcements
  • Monitoring performance metrics and providing insights to optimise communications effectiveness

Let’s talk about you

You’re a confident and skilled communicator with a strong digital mindset and a passion for creating content that connects. You bring a strategic approach to storytelling, balanced with hands-on execution, and enjoy working collaboratively in a fast-paced environment.

You’ll thrive in this role if you have a proven ability to create engaging, client-focused digital content and are an exceptional writer and editor with a strong eye for detail and brand tone. You enjoy analysing data to refine campaigns and improve engagement outcomes, and you’re comfortable working with multiple stakeholders while managing competing priorities. With a proactive, solutions-focused mindset, you bring genuine enthusiasm for brand storytelling and delivering communications that make an impact.

Qualifications

To be successful in this role, you will bring:

  • A Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field
  • 5+ years’ experience in communications, content marketing, or a similar role, with a strong digital focus
  • Demonstrated experience delivering email marketing campaigns and digital communications strategies
  • Strong knowledge of email marketing best practices, CMS platforms, and analytics tools
  • A data-driven mindset with the ability to interpret performance insights and refine content strategies

With HCA you’ll be rewarded with:

  • A fabulous discount on BUPA Private health Insurance – 7%! 
  • Hybrid Work: Enjoy flexible hybrid working conditions that empower work-life balance
  • Access to extra leave with a day off for your birthday plus a rewards and benefits platform
  • Salary Packaging - novated leasing available with Smart group 
  • Be part of a well-respected Australian based organisation of more than 3,000 employees!
  • Benefit from ongoing training and support with access to an education allowance to nurture your skills and career

At HCA we are committed to embracing diversity and committed to providing a safe working environment.  Veterans are encouraged to apply.

 

Top Skills

Analytics Tools
Cms Platforms
Email Marketing
HQ

Healthcare Australia Melbourne, Victoria, AUS Office

242 Exhibition St, Melbourne, Victoria , Australia, 3000

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