Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.
Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.
Realtor.com® was built by REALTORS®, for REALTORS® — and that connection to the industry is still at the heart of everything we do. Our mission is to empower real estate professionals — helping agents, brokers, teams, builders, and media partners grow their businesses and strengthen their connection to consumers.
As Client Marketing Strategy Lead, you’ll lead how Realtor.com® shows up for the industry — shaping the positioning, messaging, and marketing strategies that elevate us as the most trusted, modern, and data-driven partner for real estate professionals.
This role is part of the Client organization, which owns all of Realtor.com® ’s B2B products and partnerships for agents, brokers, lenders, and other professionals. It reports to the Chief Client & Revenue Officer, with a dotted line into the CMO organization to ensure full alignment across marketing, brand, and creative.
You’ll guide strategy and messaging across our key professional touchpoints — from industry events and brand campaigns to email communications, media partnerships, and the National Association of REALTORS® relationship — ensuring everything ladders up to one clear, compelling narrative.
You bring the rigor of a strategist, the creativity of a storyteller, and the leadership to turn insight into integrated marketing that drives results.
How We Work:
We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.
What You’ll Do
- Lead B2B Marketing Strategy: Define the strategic foundation — audience insights, value propositions, and messaging frameworks — that connect Realtor.com® ’s products and services to the needs of real estate professionals.
- Shape Industry Presence: Oversee how Realtor.com® shows up across the ecosystem — from national brand campaigns and NAR collaborations to events, trade media, and partnerships.
- Translate Strategy Into Campaigns: Partner with Client Marketing Channel Leads, Product, Creative, and Sales Enablement to turn insight into integrated go-to-market campaigns across paid, owned, and earned channels.
- Align Brand and Business Priorities: Ensure positioning and messaging are embedded upstream in product, sales, and communications planning — connecting marketing strategy directly to growth, adoption, and retention goals.
- Measure and Evolve: Establish success metrics for campaign and brand performance; translate learnings into clear, actionable refinements.
- Bridge Client and Consumer Storytelling: Ensure Realtor.com®’s professional and consumer narratives work in harmony — one brand, two sides of the marketplace.
What You’ll Bring
- Bachelor’s Degree or equivalent with 10+ years in B2B marketing, brand, or communications strategy — ideally in technology, media, or real estate.
- Proven experience leading integrated marketing or go-to-market campaigns for professional audiences.
- Strong ability to align cross-functional teams — from creative to product to sales — around unified strategies and outcomes.
- Deep understanding of the agent, broker, and builder ecosystems and the dynamics of two-sided marketplaces.
- Exceptional communication and storytelling skills, with the confidence to influence C-suite leaders and creative peers alike.
- Analytical and creative — able to connect data, insight, and ideas into marketing that moves business.
How we Reward you:
Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed programs
- 1:1 personalized Financial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments in each office location
Do the best work of your life at Realtor.com®
Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.
