Channel Marketing Specialist

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
The Retail team is responsible for growing Square through hardware sales; We do this by optimizing our Retail and Ecommerce distribution channels (product portfolio, merchandising, etc) and our hardware product marketing (e.g. pricing, offer, messaging) across all marketing channels. This role will own the creation and execution of best in class in-store merchandising to drive discovery for Square's hardware and ecosystem of solutions in the Retail Channel. Reporting to the Global Retail Lead, you will be responsible for the strategic development and implementation of global merchandising/display programs, driving brand ambassador & training initiatives.
This role is based in the US, but will work across and cross-functional implementation across Square's 8 markets. It will cover our existing and new retail partners and external agencies. It will work closely with teams across Hardware (e.g. Product Marketing, Creative, Packaging), as well as non-hardware product and product marketing teams, Central Marketing, and our central Seller Experience product team.
You Will

• Lead the Go-To-Market merchandising strategy for Square Hardware across global retail partners, including the production, installation, and maintenance of both temporary and permanent in-store displays (e.g., Best Buy, Walmart, Costco, Officeworks, etc.).
• Build scalable merchandising playbooks for new retailer and market launches, balancing global consistency with local customization.
• Develop and manage project schedules, establishing important dates and milestones for retail marketing campaigns and product launches.
• Oversee vendor management for fixture production, installation, maintenance, and compliance audits, ensuring quality, accountability, and cost-effectiveness.
• Manage the pace of in-store audits to monitor compliance, track trends, and recommend solutions that improve display performance and ROI.
• Partner with Marketing, Product, Packaging, and Training teams to ensure alignment on fixture development, retail staff readiness, and content delivery.
• Work with external agencies and internal teams to source retail marketing collateral (dummy boxes, POP materials, training resources, etc.) to support launches and in-store initiatives.
• Guide staff training programs with retailer partners to ensure store associates can introduce Square's products and ecosystem.
• Manage budgets across vendors, fixtures, audits, and training, delivering programs on time and within budget.
• Define and track success metrics, applying data-driven insights to improve merchandising strategies; employ a test-and-learn mindset to continuously improve execution.

Qualifications

• 5+ years' experience in retail merchandising or production, ideally with consumer electronics or similar industries.
• Proven ability to manage external vendors and agencies, including display vendors, field merchandising teams, and brand ambassadors.
• Strong knowledge of fundamental merchandising processes, including fixture installation, maintenance, and compliance audits.
• Demonstrated experience in cross-functional project management, aligning multiple stakeholders (e.g., marketing, product, packaging, training).
• Strong quantitative and analytical skills, with a track record of using data to measure ROI and guide strategy.
• Proven ability to communicate complex topics with internal stakeholders and external partners.
• Experience managing budgets and delivering programs within financial targets.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$135,200 - $202,800 USD
Zone B:
$125,800 - $188,600 USD
Zone C:
$119,000 - $178,400 USD
Zone D:
$108,200 - $162,200 USD
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us at [email protected] with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.