Who is Livewire?
Livewire is on track to become the world’s largest and most effective platform for in-game and around-the-game advertising solutions, doubling its revenue every year since inception.
As the single-entry point for the world’s largest brands to connect with gamers, Livewire seamlessly integrates brands into gaming environments—inside the game, around the game, and through immersive experiences—while partnering with the most loved and trusted game publishers.
Gaming is the next frontier of digital media consumption, a once in a generation revolution that is transforming the way audiences engage with content. As the world moves beyond passive viewing, clicks and scrolling to playing, interacting, and experiencing, Livewire is enabling brands to capture the attention of over 3 billion players globally—in a repeatable, measurable, and highly monetizable way.
Livewire is at the forefront of gaming's evolution, not just capitalising on the shift but leading it, defining new ways for brands to engage audiences where they play, interact, and transact.
What’s my new career opportunity?
As a Campaign Manager, you’ll be the driving force behind Livewire's revenue growth in the digital realm. Your fluency in the tech that powers the gaming media ecosystem, from the publisher's toolkit to the ins-and-outs of demand-side platforms (DSPs), data management platforms (DMPs), and tagging technologies. You’ll be no stranger to the likes of YouTube, Facebook, TikTok, and Snapchat.
This role isn't just about tech—it's about making strategic moves. You’ll have the opportunity to seamlessly collaborate with the Livewire account team and take charge as the go-to contact for our gaming partners, publishers, DSPs, SSPs, and other demand sources in your region.
With your solid programmatic background, gained from stints at publishers, agencies, and ad tech vendors, means you’ll be able to work fluently with fellow pros using all the industry acronyms, but you’ll also be able to explain it all in business terms for everyone else. You’ll be at the forefront of the success of the media monetization vertical, driving growth and pushing Livewire's global expansions.
What will I be responsible for delivering?
· Develop, plan, and execute advertising campaigns across multiple channels, including social, display, programmatic, and partner networks
· Manage timelines, budgets, and resources to ensure campaigns are delivered on schedule and within budget
· Monitor campaign performance and optimize in real time to maximize ROI and achieve KPIs
· Conduct A/B testing and other experiments to identify opportunities for improved performance
· Communicate campaign strategies, progress, and results clearly to Account Managers and Sales teams
· Ensure accurate tagging, tracking, and measurement of all campaigns
· Troubleshoot and resolve delivery, targeting, or creative issues efficiently
· Recommend audience targeting (Gamer.ID), creative formats, and channel strategies to improve campaign outcomes
· Drive expansion of PMP deals while providing hands-on technical support across platforms and partner networks
· Manage and optimize campaigns directly while overseeing offshore teams and partners to ensure delivery and results
· Support internal knowledge sharing and contribute to improving operational processes, QA standards, and team efficiency
· Oversee end-of-month reconciliation, invoicing, and cost tracking in collaboration with the Finance team
What do I need to bring?
- Advanced programmatic expertise, with hands-on experience across leading DSPs and SSPs, and a strong grasp of the broader AdTech ecosystem.
- Proven social campaign management, including strategy, execution, optimisation, and reporting across major platforms like Meta, TikTok, Snapchat, and YouTube.
- Strong understanding of third-party tracking and measurement tools, with experience implementing and troubleshooting pixels, tags, and analytics platforms.
- Experience building, managing, and activating audiences, including first-party, third-party, and custom segments across programmatic and social platforms.
- Excellent communication skills, with the ability to clearly articulate complex technical topics to internal stakeholders and external partners.
- Deep passion for gametech, digital media, AdTech, and marketing technology, with a commitment to staying current in a fast-evolving industry.
- Proven experience in a start-up or high-growth environment, with a track record of building processes, workflows, and campaign management frameworks from the ground up.
- Background in the gaming ecosystem - including hands-on experience with publishers, platforms, influencers, gaming content, media, and social.
What do I get from Livewire?
🚀 The rare opportunity to help support the transition of a scale up business into a global leader
😇 Remote working, flexible hours and a commitment to work/life balance
🎂 Celebrate your birthday your way, every year, with a paid day off
🗣 Work with the world’s leading gaming brands, advertisers, talent and more
💪 A team culture that empowers you through clear structure and autonomy, encourages learning and celebrates success
👾 Change the face of gaming while also having fun on virtual monthly all team afternoons
Livewire fosters a high-performance, results-oriented culture that encourages entrepreneurial thinking and accountability. We want all of our team members to be setting the tone for excellence, collaboration, innovation and above all else action!
