Position Title: Business Development Executive - Retail Lucknow
Position Type: Regular - Full-Time
Position Location: New Delhi
Requisition ID: 34029
We are passionate about food. But we're even more passionate about our People!
Primary Purpose of Role
Business Development Executive's role in Traditional Trade concentrates on achieving targets through best in class execution and service. With the potential of booming growths in the city, outlet coverage and new town expansion is a key focus area. Besides this, the role-holder will be responsible for maintaining commercial hygiene as well as stock hygiene. Finally, the real impact of the role is seen through building and maintaining effective relationships with the Distributor, Salesmen, Promotors, as well as within his Line Manager team.
The position is based out of Lucknow.
Roles and Responsibilities & Key Deliverables
Sales Focus
- Ensure achievement of monthly, quarterly and annual agreed Sales targets within laid down business terms
- Sales target setting and monitoring for Distributors, TSI's at a beat level
- Monitor Actual Sales and mid-course corrections and inputs to reduce variance against expectations
- Sales projection for distribution business
Area & Business Planning
- Identify potential Areas & appoint distributors in line with business strategy
- Plan & allocate ISR's basis market potential
- Formulate & execute the secondary sales plan - Area wise, distributor wise, Brand wise, SKU wise
- Conduct JCM's for all TSI's every month and review area performance
Distribution Management
- Ensuring quality of market coverage through effective use of TSI and distribution network
- Develop and ensure implementation of Distribution plan across distributor territories
- Ensure category availability, visibility & freshness (Stock rotation)
- Ensure that the TSI's are servicing the market for breakages & stock destruction
- Formulate and ensure implementation of trade & consumer promotion plans
- Support micro marketing/ customer activation initiatives planned for the area.
- Competition tracking & providing inputs to the ASM
Distributor Management
- Educate and train the distributors on DMS systems & processes
- Ensure optimal stocking levels and high billing efficiency for all distributors
- Ensure distributor compliance to agreed service levels & credit terms
- Review distributor financial health (pipeline and outstanding)
Freezer Governance
Knowledge/Experience
To effectively perform in this job the position holder must have:
Experience - Relevant minimum 3 yrs experience in the same space, preferably FMCG industry
Professional/ Technical Competencies
- Business Planning and Development
- Ability to plan for sales targets, sales projections and stock planning
- Ability to identify potential business partners, geographies, channels
- Understanding market place dynamics and pulse of trade and shoppers
- Distributor Management : Distributor financial management, commercial policy, investment and ROI
Apply Now if you are looking to be part of a flourishing and energetic environment! Join a recognized brand known throughout households across the globe!
McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
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Job Family: Sales
Division: India
Department: Sales RTL UP UK
Location(s): IN - India : Uttar Pradesh : Lucknow
Company: McCain Foods(India) P Ltd
