B2B Product Marketing Lead, 12 Month FTC

Posted 7 Days Ago
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Sydney, New South Wales
Hybrid
Senior level
Artificial Intelligence • Cloud • Digital Media • Machine Learning • Mobile • Software • Design
Join our mission to empower the world to design.
The Role
In this role, you will lead a team of product marketers, develop and execute go-to-market strategies for new product launches, conduct market research, collaborate with cross-functional teams, and create compelling marketing content while influencing product development through market insights.
Summary Generated by Built In

Join the team redefining how the world experiences design.
Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.
What you'd be doing in this role
As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

  • Team Leadership: Lead and mentor a team of product marketers, fostering professional growth, collaboration, and excellence.
  • Go-to-Market Strategy: Develop and execute go-to-market strategies for new product launches, ensuring alignment with overall business objectives.
  • Market Research & Analysis: Conduct customer, market, and competitive research to identify customer needs, market trends, and opportunities for growth.
  • Product Influence: Influence the product roadmap by providing market insights and feedback from customers to the product management team, ensuring that product development aligns with market demands and opportunities.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams including Product, Marketing, Sales, and Customer Success to ensure alignment across business goals
  • Messaging & Positioning: Own the development and maintenance of compelling messaging and positioning, ensuring consistency across all channels and materials.
  • Content Development: Lead / support the creation of high-impact marketing collateral, including white papers, case studies, product videos, webinars, and sales enablement tools.
  • Strategic Enablement: Work with Marketing, Sales, and Customer Success to ensure our internal teams are enabled and that content reaches the right audiences.


You're probably a match if

  • You have 5+ years of product marketing or solutions marketing experience. Since this is a senior role, your prior direct experience is essential.
  • You may also have experience in business consulting, product management, or marketing, which would be a plus, though not required.
  • You have 1+ years of experience managing and coaching individual contributors.
  • You have demonstrated success in developing and executing go-to-market strategies for B2B SaaS products.
  • You possess exceptional communication skills, allowing you to translate technical features into clear benefits for a broad audience.
  • You excel at building strong cross-functional relationships with stakeholders.
  • You can identify and understand trends in the market, competitors, and user needs across multiple segments.
  • You have the ability to juggle multiple projects simultaneously while maintaining strong prioritization skills.
  • You have a growth mindset and are eager to learn and grow every day. As Canva grows 130% year-over-year, you're excited about new challenges, comfortable with ambiguity, and ready to forge your own path.
  • You thrive on creating customer value and enjoy solving problems!


About the team
The B2B product marketing team is on a mission to empower businesses to achieve their goals through Canva's world-class products and tools. We do this by helping bring solutions, products, and integrations to market and driving continuous engagement and adoption across our array of existing products.
Other stuff to know
We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.
We celebrate all types of skills and backgrounds at Canva so even if you don't feel like your skills quite match what's listed above - we still want to hear from you!
Please note that contractor-accreditation meetings are conducted virtually.
Check out lifeatcanva.com for more info.

The Company
HQ: Austin, TX
4,500 Employees
Hybrid Workplace
Year Founded: 2013

What We Do

Canva is a free, online tool where you can create social media posts, presentations, posters, videos, logos and more. Our community of 200 million+ monthly active users is already creating 280+ designs every second, but we’re just 1% of the way to our goal.

It’s hard to explain what makes life at Canva so special, but we've identified two key ingredients: talented people around the world and a values-driven culture that inspires us to do our best work. So if you’re looking to design your dream career and experience meaningful opportunities to grow, come and join us.

Why Work With Us

We're driven by our simple but radical 2 Step Plan: Step 1, become one of the most valuable companies in the world. Step 2, do the most good we can. And as part of a truly global company, you'll get to be part of our US success story from the early stages, helping us build and scale from the ground up. Find your next opportunity to have an impact.

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Canva Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

You'll enjoy meaningful face-to-face time with your team, as well as plenty of opportunity to enjoy the benefits of working from home.

Typical time on-site: Flexible
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HQCanva's Flagship Campus and Company HQ
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Canva, Melbourne

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