Lead product and trade marketing for Astro PayTV: define GTM strategy across ATL/BTL/online/on-ground, align stakeholders, manage campaign rollouts, measure performance, drive partnerships and continuous improvement, and act as project manager for initiatives and business plans.
WHY JOIN US?
We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.
“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”
JOB RESPONSIBILITIES:
- Lead in alignment among stakeholders and partners for product marketing (ie: Astro PayTV) brief.
- Lead in GTM strategy for product marketing (ie: Astro PayTV) from ATL, On Ground, Online to BTL
- Work in collaboration with Media and Budget to strategies GTM that’s aligned with the market opportunity.
- Provide leadership in direction of product marketing GTM, plan initiatives that drives quantifiable impact and results.
- Seek opportunities to create unique & exclusive collaboration among content team, sales team and external partners.
- Oversea campaign roll-out, gather learning and implement continuous improvements to drive efficiency and results.
- Acts as project manager and point of contact for all product marketing (ie: Astro payTV). This includes the preparation of project and business plans and timelines.
REQUIREMENTS:
- Working experience in marketing communication/trade marketing
- Excellent writing skills in English
- Good communication skills in English and BM
- Good analysis of campaign performance marketing for digital and social
- A strong interest/ knowledge in Radio, Music, Entertainment and Lifestyle related content and a flair for developing content in this area.
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