AVP, Expert Services GTM APAC

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
Role Overview
We're in growth mode across the APAC region-and looking for a seasoned, strategic, and high-impact Services Sales Leader to drive our Professional and Strategic Services business. This role comes with a clear booking revenue and margin target and will be a key force behind expanding ServiceNow's footprint through transformational, value-led services engagements.
You will not only lead a high-performing team but also serve as a strategic pillar of our Customer Excellence Group (CEG) organisation-working across functions to influence customer adoption, retention, and value realization. This role is central to our mission: to make ServiceNow the best buying decision our customers have ever made.
This role isn't just about growth-it's about transformation. You'll be responsible for driving large, complex, and transformational service-led deals with some of the most strategic customers across the region, while also coaching and developing your team to build those same capabilities.
✅ What You'll Do

• Own the APAC sales strategy for Services, aligning with all Field Sales, Partners, and Marketing to deliver a seamless "landandexpand" motion

• Develop and close transformational, end to end services deals that elevate the customer relationship and accelerate value realisation

• Coach and mentor your team to identify, shape, and close complex service engagements, building long-term capability across the region

• Own and deliver against a defined Services booking, revenue and margin target across APAC

• Drive consistent forecasting, pipeline growth, and operational discipline to support predictable bookings, margin and revenue

• Recruit, develop, and lead a high-performing Services Sales team with a focus on coaching, development, and quota & participation performance

• Partner with field teams on opportunity qualification, pipeline health, territory planning, and account strategies

• Build deep, trusted relationships with customer Csuite and internal stakeholders across functions

• Collaborate closely with Services Delivery, Product, Customer Success, and Field Sales to align Services-led GTM plays

What Success Looks Like

• Exceeded Services-led bookings, revenue and margin targets across APAC

• Closed high-value transformational deals that materially impact customer strategy and platform adoption

• Develop a high-performing Services Sales team with repeatable plays for value-based selling

• Aligned regional efforts to CEG's broader KPIs, influencing outcomes well beyond services sales, such as NPS, Attrition and Net New Licenses Sales

• Strengthened cross-functional relationships across Field, Services Delivery, and Customer Success

Qualifications
What You Bring

• 20+ years of enterprise software/services sales leadership in SaaS, consulting, or digital transformation

• Proven ability to influence outcomes across customer success, consulting, and sales functions

• Proven track record of developing and closing complex, multi-million-dollar transformational services engagements

• Deep experience selling into CxO stakeholders with strong business case and value articulation

• A leadership style built around coaching, mentoring, and team development

• Create territory-specific go-to-market plans addressing varying levels of technology readiness, language, buying behaviour, and cultural expectations across markets like Asia, India, and ANZ

• Strong understanding of ServiceNow solutions (ITSM, ITOM, HRSD, CSM, etc.) and services GTM motion

• Deep executive relationships and cultural fluency across APAC markets like Asia, India, and ANZ

• Exceptional collaboration skills-cross-functional by nature, driven by partnership and impact

• Strong business acumen with forecasting, territory planning, and strategic thinking skills

• Fluent in English; additional APAC languages a plus

Why You'll Love This

• Be at the forefront of one of APAC's fastest-growing regions at ServiceNow

• Play a key role in delivering on ServiceNow's Customer Excellence Group (CEG) strategy

• Lead the Services motion that directly enables customer value and company growth

• Be part of the incredible CEG APAC leadership team

• Competitive compensation package including bonus, stock, and benefits

• Join a fast-moving, inclusive, and high-performance culture focused on customer success

• A rare opportunity to build transformational customer journeys that shape the future of work

Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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