Audience Development Manager

Are you ready to be a big part of something big? 

At carsales, we're all about making buying and selling a great experience. For over 25 years we’ve been evolving with the new economy to help people choose how they move today and tomorrow. 

When it comes to your career, we want to provide big opportunities to help you make a big impact. But for this to be possible, we strive to feel small. Small enough to quickly change tack, small enough to learn from different departments and small enough to connect authentically with leadership. 

With a vision to be the global leader in online vehicle marketplaces. We transform how people buy and sell across the globe. We discover new ideas and make them happen. We continue to grow, and we continue to evolve – and we aren’t afraid to make big bets.

Not something you’d expect from one of the country’s biggest tech companies, is it? 

And one of the best parts? We give you the autonomy to choose the working location that best suits your lifestyle – Office, Hybrid or Anywhere. 

What’s on offer: 

• A place where you can move your career forward, where you’ll be continuously backed to make new ideas happen, and the chance to do work that makes real, significant impact in the world. 
• We’re proud to be recognised as one of Australia’s Best Workplaces™ by Great Place to Work®, a Family Friendly Workplace, a WORK180 endorsed employer for women and WGEA Employer of Choice for Gender Equality.
• The support of a highly engaged, high-performing team including a leadership team that’s you’ll actually have face time with. 
• 24 weeks paid parental leave for primary caregivers, four weeks paid secondary caregivers leave, six weeks paid gender transition leave. 

What you’ll do: 

This is your opportunity to lead our audience growth strategy across all digital platforms and drive innovative content distribution approaches that connect our automotive content with millions of enthusiasts. You'll build a data-informed content ecosystem that grows our reach while establishing carsales as a leader in automotive digital content.

• Develop comprehensive audience growth strategies and implement platform-specific content approaches that maximise engagement across website, YouTube, TikTok, and social media channels
• Lead a talented team of digital specialists who collaborate to create platform-optimised content that resonates with diverse automotive audiences
• Analyse audience data to understand performance patterns and share insights that inform content decisions across the organisation
• Design innovative approaches to repurpose automotive content across multiple channels while building trust with both internal teams and platform partners
• Grow our digital presence by staying connected with emerging trends and implementing forward-thinking strategies that keep carsales at the forefront of automotive content

What are we looking for? 

• Demonstrated inclusive and interpersonal attributes that connect you to our behaviours (we change the game, we own it, we step in, we are curious, we don’t take ourselves too seriously). 
• Proven expertise in growing and engaging audiences across multiple digital platforms, with a genuine understanding of platform-specific content strategies and audience behaviours
• Experience leading teams that collaborate effectively to deliver engaging content optimised for different platforms
• Analytical skills with the ability to interpret audience data and share meaningful insights that drive content decisions
• Proven track record in building and implementing social media strategies that connect with automotive enthusiasts or similar passionate communities
• Motivation to design innovative content approaches, deliver measurable audience growth, and evolve our digital presence in a rapidly changing media landscape

A few other things we want to let you know about... 

• carsales is an equal opportunity employer and we pride ourselves on fostering a diverse and inclusive workplace. We encourage everyone of all ages, genders and backgrounds to apply. If you’re a candidate with a disability or you’ll need some adjustments to be at your best, let us know how we can provide you with additional support. 
• We know how important keeping that balance between work/life is and have a range of flexible working options on offer, including part time work. We are open to this conversation during our recruitment process - if you want to know more just ask. 
• We are a proud Circle Back Initiative Employer which means we are committed to responding to every job applicant. 
• Successful candidates joining the carsales family are required to undergo a National Police Record check and must have full-time Australian working rights on an ongoing basis. 

So come and join our team - because every role is a big role in our plans to go big.