Company Description
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
Job Description
Leading and executing digital marketing campaigns for specific events / products e.g. within a Informa Markets portfolio
IM Malaysia would like to invite suitable candidates to apply for the above position. In this role, the ideal candidate will possess well-rounded experience and skills in direct marketing, digital marketing and other form of promotion and communication for B2B Events
If you have a passion for digital marketing and events, IM Malaysia provides an opportunity to further develop your skills and careering emerging ASEAN markets
You will play an important role to:
- Develop digital and performance marketing strategies and take lead to implement the marketing campaigns to promote the trade shows
- Partner with sales, project, and marketing team to work out effective marketing campaigns to engage audiences, and undertake campaign planning and execution for multi-channel and cross device marketing by proposition to deliver campaign metrics
- Translate marketing strategies into practical campaign execution metrics including acquisition targets, customer engagement and retention targets, brand awareness and new proposition development and other innovation goals
- Develop of new initiatives to engage with established and new audience segments, and support the growth of both existing and new brands in the event portfolio
- Develop content strategy with wider marketing and related teams (e.g. Creative), to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimisation and RoI
- Manage processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution
- Leverage in depth audience understanding to better target/ personalise marketing content that resonate with audiences at the right time
- Manage budgets for specific campaigns and optimises spend according to metrics
- Support ongoing focus on analysis and data driven decision making to allow more efficient use of time and marketing spend to focus attention on results, experiences and performance
Qualifications
- Bachelor's Degree in Business, Communications or Marketing discipline or equivalent years of practical relevant experience
- Min 4 years and above of experience in leading/ executing B2B marketing campaigns including organic and paid campaigns for projects/ events/ products
- Experience in performance marketing is an advantage
- Effective knowledge and experience in web channel, social media, web analytics, emails marketing system, database management system
- Excellent verbal and written communications skills
- Creative mind-set towards designing and content creation
- Possess a knack for multi-tasking and take pride in flawless work
- Dynamic team player and strong leadership
Additional Information
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
