APAC Marketing Lead (Sydney or Melbourne)

Our Clients & Marketing team brings together professionals across brand, campaigns, content, digital, communications, events and client development. We work collaboratively across sectors and regions to strengthen Baringa’s reputation, create meaningful client engagement and support the firm’s growth.

Baringa is headquartered in London, with continued growth across Europe, the US, Asia and Australia.

As our international presence grows, we are strengthening our ability to deliver globally aligned, locally relevant marketing. We are looking for an experienced marketing professional to develop and deliver marketing plans across APAC, with an initial focus on Australia and Singapore.

Based in Sydney or Melbourne, you’ll help raise awareness of Baringa, engage priority audiences and deliver marketing initiatives that support the region’s business objectives. You will work closely with regional Partners and Directors, along with colleagues across the Clients & Marketing team (primarily based in the UK).

You will have the autonomy to shape local recommendations and progress agreed activity, while working within Baringa’s global brand, governance and investment frameworks.

Much of our work in the region supports organisations in the energy and resources sector.

Strategy and planning

• Develop local marketing plans aligned with Baringa’s global marketing strategy and APAC business priorities.
• Partner with regional leaders and global sector marketers to identify the audiences, themes and activities that will have the greatest impact.
• Assess and prioritise marketing opportunities and requests based on business value, audience need and available resources.
• Manage regional marketing budgets and allocate investment effectively.

Campaigns, content development and client engagement

• Develop and deliver integrated campaigns, thought leadership, case studies, digital content, webinars and other marketing initiatives.
• Plan and deliver client events, roundtables, networks and corporate hospitality programmes.
• Build Baringa’s profile through relevant industry events, conferences, sponsorships and speaking opportunities.
• Manage local website and social media content, media relations and PR activity where required.

Stakeholder and supplier management

• Build trusted relationships with Partners, Directors and sector teams across the region.
• Work with global marketing colleagues to adapt global campaigns and content for local audiences and ensure regional perspectives inform global planning.
• Manage agencies, industry partnerships and third-party suppliers to deliver high-quality work and maximise value.

Measurement and team contribution

• Set appropriate measures of success and report regularly on marketing activity, outcomes and commercial contribution.
• Keep key stakeholders informed of priorities, progress, results and upcoming opportunities.
• Raise the visibility and understanding of marketing activity across the region.
• Contribute to the continued development of Baringa’s global Clients & Marketing function by sharing insight, ideas and good practice.

Support the development of Baringa’s  Clients & Marketing function, collaborating with colleagues in the Function and in the wider business to create a world-class team, and showcasing the value of marketing to the business.

This role reports into the International Marketing Senior Manager in the UK and is part of Baringa’s Clients & Marketing team (based primarily in the UK). You’ll work closely with Partners, Directors and colleagues across the UK, Australia and Singapore.

This is a visible, hands-on role for someone who enjoys combining strategic thinking with delivery, working with senior stakeholders and building momentum in a growing region.

Required Skills & Knowledge

• Entrepreneurial, independent, willing to shape
• Proven track record of developing marketing strategies and selecting the right mix of tactics to support awareness and drive business growth.
• At least 5 years’ B2B marketing experience, ideally including experience within a professional services firm or a relevant sector such as Energy and Resources, Climate Change or Sustainability.
• A proactive, hands-on marketer with experience developing and executing plans and a willingness to take ownership from strategy through to delivery.
• Experience working within a global organisation, balancing regional priorities with global strategy and governance.
• Understanding of how partnership-based organisations operate, with previous professional services experience highly desirable.
• Excellent planning, organisation and project management skills, with the ability to manage multiple priorities simultaneously.
• Confident using digital marketing channels, analytics and marketing technology, with an interest in applying emerging tools, including AI, to improve marketing effectiveness.
• Strong commercial mindset, with the ability to measure, report on and communicate the impact of marketing activity to stakeholders.
• Comfortable working with autonomy, using sound judgement to progress work, resolve issues and escalate matters when needed.
• A confident relationship builder who can influence senior stakeholders and bring colleagues together across functions, sectors, geographies and time zones.
• Adaptable and resilient, with the ability to reprioritise activity in response to changing business and market needs.
• Professional, approachable and people-focused.
• A collaborative team player who works effectively with colleagues across functions, locations and time zones, using virtual tools and ways of working to build strong relationships.
• Willingness to work flexibly when required, recognising that occasional meetings outside normal business hours may be needed to collaborate with global colleagues and stakeholders.
• The successful candidate will be likely from a larger professional services firm seeking a growth marketing, entrepreneurial, autonomous role linked into commercial strategy.

• Generous Annual Leave Policy: We recognise everyone needs a well-deserved break. We provide our employees with 5 weeks of annual leave, fully available at the start of each year. In addition to this, we have introduced our 5-Year Recharge benefit which allows all employees an additional 2 weeks of paid leave after 5 years continuous service. 

• Flexible Working: We know that the ‘ideal’ work-life balance will vary from person to person and change at different stages of our working lives. To accommodate this, we have implemented a hybrid working policy and introduced more flexibility around taking unpaid leave. 

• Corporate Responsibility Days: Our world is important to us, so all our employees get 3 every year to help social and environmental causes and increase our impact on the communities that mean the most to us. 

• Wellbeing Fund: We want to encourage all employees to take charge and prioritise their own wellbeing. We’ve introduced our annual People Fund to support this by offering every individual a fund to support and manage their wellbeing through an activity of their choice. 

• Profit Share Scheme: All employees participate in the Baringa Group Profit Share Scheme so everyone has a stake in the company’s success. 

We are proud to be an Equal Opportunity Employer. We believe that creating an environment where everyone feels a sense of belonging is central to our culture and that diversity is paramount to driving creativity, innovation, and value for our clients and for our people. 

You can be a part of our ‘Great Place to Work’ – with our commitment to women and well-being in the workplace for all. Click here to see some of our recent awards and how we’ve achieved this. 

We maintain high standards of environmental performance and transparency, which can be seen through our commitment to Net Zero with our SBTI-verified Scope 1, 2 and 3 emissions reduction targets and our support of the Better Business Act. We report our progress publicly and ensure that we are also externally assessed and scored through organisations like CDP and EcoVadis - helping us to continually identify where we can improve. 

We have a long legacy of supporting the communities in which we work, and offer a variety of ways to contribute, by putting people first and creating impact that lasts. Our Corporate Social Responsibility (CSR) agenda is about giving back to the communities in which we live and work by sharing our skills, talent and time. In essence, we aim to empower and encourage everyone in the firm to contribute to the things we care about, and support registered charities and organisations with a clear social or environmental purpose to increase the positive impact they can have.