FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!
The Opportunity
"The Field Marketing Manager is responsible for developing and executing regional, country, and account-specific marketing programs. The candidate is a proven full-stack marketer with strong strategic and problem-solving capabilities, encompassing both traditional and digital marketing approaches" - Vice President, Demand Generation
What You’ll Contribute
Gain a deep understanding of FICO’s target audience, market solutions, and business models
Create holistic marketing plans to support the region’s key priorities, revenue targets, and generate the required pipeline for sustained growth
Drive and own the end-to-end execution of marketing plans – from content ideation and planning to creatives, copywriting, and multi-channel promo touchpoints
Develop, manage and execute Marketing Sprints – one-to-one, one-to-few, or one-to-many – depending on what is the most appropriate and efficient approach to align with the regional business needs
Work closely with subject matter experts and internal stakeholders to produce powerful event and webinar agendas, topical thought leadership pieces, and other relevant collateral.
Facilitate engagement with sales by acting as the conduit between marketing and sales – bringing corporate programs to sales and communicating sales’ needs back to corporate marketing – such as gathering account and market information for program execution
Identify and secure strategic vendors and partnerships – such as working with associations, regulators, speaking roles, etc
Effectively collaborate with the regional, global, central and specialized marketing teams to deliver and execute the above plans
Manage and monitor the leads management with the Sales Development Representative (SDR), including the briefing of the campaign objectives and providing direction for follow-ups
Capture leads and tag sales opportunities associated with the launched marketing activities
Track and measure the performance of marketing activities against goals – including proactively identifying performance issues (if any) and proposing solutions
Manage to allocated marketing budget
What We’re Seeking
Strong B2B marketing competencies: At least 5 years of hands-on experience in B2B marketing and a proven track record in using various channels to roll out campaigns. Experience in a software or technology environment is preferred
Fast and agile learner: Capable of quickly learning and understanding FICO products, processes, internal matrix organization, client challenges and product development roadmap – and able to apply these learnings to building marketing plans
Proven collaborative skills: Can clearly demonstrate alignment and collaboration with the Sales organization, as well as effective working relationships with various internal stakeholders to pursue marketing strategies and plans
Communication skills: Comfortable in presenting projects and results to various stakeholders. Can communicate or visualize complex ideas for others to understand. Proactively reaches out to colleagues/stakeholders to provide status, flag issues or socialize results
Analytical and critical thinking: Aptitude for assessing situations to identify obstacles and opportunities that can impact performance, deliverables and results
Independent and solutions-oriented: Demonstrated success in dealing with ambiguity, resourceful, knows how to overcome barriers, proactively finds solutions to problems.
Attention to detail: Precise with accuracy, quality of work, documentation and step-by-step process
Project management: Highly organised and can juggle multiple projects in a dynamic, high-pressure environment, without losing track of timelines
Believes and thrives in a high-performance culture
Passionate – Driven and committed to exceed goals, with energy that inspires others
Curious – Has a passion for continuous learning and improvement
Accountable – Gets things done, takes ownership and is committed to making things happen
Team player – Think and act for the greater good and accept collective responsibility
Courageous – Does the right thing, in the right way for the right reasons; Takes calculated risks
Customer-centric – Understands the value for customers and has customers at the heart of what they do
Focused – Ability to keep going in the face of adversity
Adaptable and can quickly change course when required
Our Offer to You
An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.
Why Make a Move to FICO?
At FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today – Big Data analytics. You’ll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, optimization, and much more.
FICO makes a real difference in the way businesses operate worldwide:
• Credit Scoring — FICO® Scores are used by 90 of the top 100 US lenders.
• Fraud Detection and Security — 4 billion payment cards globally are protected by FICO fraud systems.
• Lending — 3/4 of US mortgages are approved using the FICO Score.
Global trends toward digital transformation have created tremendous demand for FICO’s solutions, placing us among the world’s top 100 software companies by revenue. We help many of the world’s largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success. Our success is dependent on really talented people – just like you – who thrive on the collaboration and innovation that’s nurtured by a diverse and inclusive environment. We’ll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career. Join FICO and help change the way business thinks!
Learn more about how you can fulfil your potential at www.fico.com/Careers
FICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we’re proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don’t meet all stated qualifications. While our qualifications are clearly related to role success, each candidate’s profile is unique and strengths in certain skill and/or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.
Information submitted with your application is subject to the FICO Privacy policy at https://www.fico.com/en/privacy-policy
