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Latitude Financial Services

Acquisition Marketing Manager

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Melbourne, Victoria
Melbourne, Victoria

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As the Acquisition Marketing Manager, you will plan, execute, and optimize customer acquisition campaigns to boost brand awareness and drive business growth. You'll collaborate with cross-functional teams to manage multi-channel campaigns and deliver effective marketing strategies.
 

In this role, you’ll:

  • Develop & Execute Acquisition Strategies: Create targeted marketing plans designed to attract and engage new customers.

  • Campaign Management: Oversee the end-to-end execution of digital and traditional campaigns, ensuring they meet defined performance and compliance standards.

  • Cross-Functional Collaboration: Collaborate with Product, Creative, Legal, and Compliance teams to develop compelling marketing offers while ensuring regulatory adherence.

  • Market Research & Analysis: Conduct research to identify trends and opportunities, using data-driven insights to refine strategies and optimize campaigns.

  • Budget Oversight: Manage allocated marketing budgets to ensure effective resource use and cost-efficient campaign execution.

  • Performance Tracking: Monitor and analyze campaign performance metrics to provide actionable insights for continuous improvement.
     

Ideally, we’re looking for someone:

  • What capabilities does the employee need to succeed in this opportunity?

  • Holds a Bachelor’s degree in Marketing, Communications, Advertising, or a related field.

  • Has 5+ years of experience in acquisition marketing or related roles with a proven track record in campaign execution and performance analysis.

  • Demonstrates strong organizational, analytical, and communication skills.

  • Excels at collaborating in a team environment and managing multiple projects simultaneously.

  • Possessesv a detail-oriented mindset with the ability to translate data insights into actionable strategies.

  • Has a Google Marketing Platform certification (plus but not mandatory).

  • Proven experience partnering with digital agencies to develop and optimize innovative marketing campaigns is highly valued.

Sometimes the best candidates don’t have 100% of what is listed above, but if you have most and are confident, you’d be a good fit, we’d love to hear from you!

  • Recognition @ Latitude: Education support, Better giving programme with charity partners, Latitude matches dollar for dollar and Community partner days

  • Flexibility @ Latitude: Flexible work arrangements - balance work and personal responsibilities, Hybrid set up - work from home & the office, 3 Days paid volunteer leave annually, paid community service leave, paid compassionate / bereavement leave

  • Yearly salary reviews. 
     

Sound like you? That's a good sign! In return for your energy and ideas, we offer a flexible working environment and great compensation. We always support a safe, healthy, engaging, and productive working environment for all employees and workers, whether that be in your home and office, or a combination of both. 
 

We're Latitude, partners in money Latitude may seem like the new kid on the block, but it's taken us almost a hundred years to become an overnight success. Digital payments, cards, loans are what we offer - but what we really are is a platform that helps people shop and live better. Always living and breathing our values. Take Ownership, Win Together, Pursue Excellence, and Create Tomorrow
 

Successful applicants will be required to complete a background check (including criminal history and bankruptcy check) prior to commencement of employment. Only open to Australian or New Zealand Permanent Residents or Citizens.

HQ

Latitude Financial Services Melbourne, Victoria, AUS Office

130 Lonsdale St, Melbourne, Victoria, Australia, 3000

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